Content creation is exploding as tools become more available to build content, more variations are created to accommodate the specific requirements of the medium, and responsibility for creative is spread across organizations, agencies, and even to consumers with user-generated content.Anastasia Leng, the founder and CEO of CreativeX, helps us understand how some of the most iconic brands in the world manage the explosive growth in their content catalogs without eroding the brand. She also shares some insights that she has learned from analyzing millions of creative assets across billions of ad units.Learn more about: Anastasia: https://www.linkedin.com/in/aleng/CreativeX: https://creativex.com/Plannuh: https://www.plannuh.com/