Individual creativity and idea construction sets us apart within our own societies, it is a deeply desirable trait, and can give you power and wealth. ‘Gosh, what a great idea!’, ‘Why didn’t I think of that?’ are often thought and heard. Cue Artificial intelligence, AI can enhance and enable our creativity- giving thousands of creative solutions to our input ideas. Less a brainstorm and more a cosmic tsunami of creation, all in a matter of seconds. It does this without its own personal agenda and selfish desire to have the idea that brings with it the potential for expression, power and wealth. But is it creative? Or, like in many industry applications, is AI a tool that makes us more creative. In this episode of The Next Five, we hear from Doug Eck, Senior Research Director at the Google DeepMind working on generative media, who discusses how we amplify our own human ideas with technology and that AI brings an inflection point where new art forms could develop with its help. Youtube content creator Dani Verdari, discusses the use of AI in her own content creation, the benefits of having this technology at her fingertips and how it can help others become artists and creators. She also discusses some of the issues around copyright of works that arise. Neil Maiden, Professor of Digital Creativity at the Bayes Business School, City University of London and Director of the Center for Creativity Enabled by AI, looks at how we embed creative thinking in professional practices and how AI can be used to solve problems more effectively.Sources: FT Resources, Harvard Business Review, Goldman Sachs, American Museum of Natural History, Science Daily, Lesley University, Forbes, Accenture. This content is paid for by Google and is produced in partnership with the Financial Times’ Commercial Department Hosted on Acast. See acast.com/privacy for more information.