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QUANTILOPE - Peter Aschmoneit, Co-Founder & CEO. How do you scale from start up to 200 employees in consumer insights?  Using generative and synth AI; new approaches to brand tracking;  does SaaS really work in research?

QUANTILOPE - Peter Aschmoneit, Co-Founder & CEO. How do you scale from start up to 200 employees in consumer insights? Using generative and synth AI;…

FromInsights, Marketing & Data: Secrets of Success from Industry Leaders


QUANTILOPE - Peter Aschmoneit, Co-Founder & CEO. How do you scale from start up to 200 employees in consumer insights? Using generative and synth AI;…

FromInsights, Marketing & Data: Secrets of Success from Industry Leaders

ratings:
Length:
57 minutes
Released:
Sep 27, 2023
Format:
Podcast episode

Description

What if you could run a conjoint study in a matter of hours rather than weeks?  How would then take that initial breakthrough and scale to a global business working with the likes of Pepsi, OMD and T-Mobile with  repeat, contracted revenue and long term relationships?   Enter Peter Aschmoneit, co-founder and CEO of Quantilope,  the consumer intelligence company that's shaking up the industry. An accomplished CEO, CMO, and board advisor with a rich history in global food companies like Unilever and Danone, Peter brings his unique blend of expertise to the table as we pull back the curtain on Peter and Quantilope's journey so far, including: -   Moving from client to agency side-  How tangible values help company's scale-  Whether consumer insight companies can really be a VC proposition- Shaking up the world of brand tracking- The important of financial transparency- How Quantilope implements a SaaS based approach- Using AI as your co-pilot- How to manage work-life balanceAs well as Peter's book recommendations:HOW BRANDS GROW: WHAT MARKETERS DON'T KNOW - Byron SharpBETTER BRAND HEALTH - Jenni RomaniukOBVIOUSLY AWESOME - April DunfordAll episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7
Released:
Sep 27, 2023
Format:
Podcast episode

Titles in the series (44)

Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com