43 min listen
KELTON/ MATERIAL - Gareth Schweitzer (Co-Founder/ President). Why are most researchers so bad at storytelling? Learning from journalism; founding Kelt…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
KELTON/ MATERIAL - Gareth Schweitzer (Co-Founder/ President). Why are most researchers so bad at storytelling? Learning from journalism; founding Kelt…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
ratings:
Length:
46 minutes
Released:
Sep 14, 2022
Format:
Podcast episode
Description
Gareth Schweitzer (ex-President/ Founder @ Kelton, Vice Chair @Material) gives great insight from his background as a White House correspondent around crafting compelling stories, founding a highly respected agency in Kelton, deciding how and when to integrate into a bigger group, and so much more....Brought to you by Horizon https://www.gethorizon.net/ In this episode we cover:Gareth falling off stuffFrom the White House beat to consumer insightsShaking up storytelling Learning from journalismFrom starting an agency to saleTips to build client relationships and salesEffectively integrating agenciesWhat comes next? Predictions.....Ands some great book recommendations...TOWNIE : ANDRE DUBUS IIITHE OTHER WES MOORE, ONE NAME, TWO FATES: WES MOOREAll episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7
Released:
Sep 14, 2022
Format:
Podcast episode
Titles in the series (45)
THE LEGO GROUP - Elliott Linger (Global Head, Portfolio & Audience Development). What are the best ways to understand family audiences? Researching toys, video games & movies; advice for agencies; looking forward to the metaverse. by Insights, Marketing & Data: Secrets of Success from Industry Leaders