A great interviewee to start the new year - Tina Wilson, Group GP of Nielsen’s portfolio of Analytic Businesses and Ecosytem Partnerships. As most readers/ listeners will know, Nielsen is perhaps best known for its measurement currencies but Tina has overall responsibility for a major other business area: helping clients plan, evaluate and continue to optimize their marketing strategies.This incorporates 6 different P&Ls, responsibility for around $0.5b in client revenue and Tina explains over-arching principles behind her philosophy, as well as how Nielsen had proved such a fruitful place to work, incorporating multiple roles across the organisation. for almost 27 years. We also cover:Tina’s role in mentoring and practical means to encourage diversity in the workplaceNielsen’s role supporting the World Economic ForumThe key secrets to presenting data effectively Helping marketers navigate digital disruptionEvaluating the impact of marketing spendHow to manage cross-screen data duplicationBalancing synthetic and human dataAll episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7