Digging into the pioneering  research into outdoor sports at Adidas, with Annie Melnic,  Head of Consumer Insights.  Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/In this episode we cover:How to say Adidas properly! Clue: you get a choiceRelative benefits of dashboard and SaaS What makes agencies stand outMistakes agencies should avoidAdidas's product development lifecycle and use of multiple data streamsEncouraging sustainability & environmental responsibilityLearnings from Annie's career and tips for the futureAs well as Annie’s book recommendations, check them out:The Right It  by Albert Savoia, former Director of Engineering and  Innovation Agitator at GooglePositive Intelligence  by Shirzad Chamine, Chairman of CTI, the largest coach-training organisation in the worldThe Chimp Paradox   by Professor Steve Peters, renowned clinical psychiatrist from the world of elite business and sportAll episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7