Welcome to the What's Next! podcast with Tiffani Bova.  Our conversation this week takes a deep dive into the world of product innovation, and our guest this week, Jim Euchner, provides us with a technical explanation detailing how to bring a business to the next level. Jim is Honorary Professor at Aston Business School (UK) and Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, technology and research management. He was previously Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and helped launch five businesses on three continents. Prior to his work at Goodyear, Jim held positions as Vice President of Growth Strategy and Innovation at Pitney Bowes, Inc. and Vice President, Network Systems Advanced Technology at Bell Atlantic (now Verizon). Jim has worked in the field of intelligent systems for over 25 years. In his consulting practice, he helps companies to implement businesses enabled by emerging technologies, including AI, the Internet of Things (IoT), automation, and predictive analytics. Jim is a member of the Scientific Advisory Council for the Nissan Autonomous Vehicle program and industry co-chair of the Aston Advanced Services Partnership. He is also a co-founder of the MIT Innovation Laboratory, a consortium to nurture innovation in organizations.    THIS EPISODE IS PERFECT FOR…  entrepreneurial practitioners seeking the tools and methods to perfect their product ideas and truly innovate their business performance.   TODAY’S MAIN MESSAGE… corporate leaders can sometimes lose sight of the big picture when they become complacent with present-day success. To establish organizational longevity in the marketplace, we must strive to adapt our products and services with strategic innovation for the future.   WHAT  I  LOVE  MOST… much like the popular principle behind improve theater, one of Jim’s standout recommendations in this work is the Yes … And proposition. He breaks down the risks that are inherent to working with innovative practices, and prepares corporate leaders to effectively manage their expectations so they can create an environment where new ideas can thrive alongside the current business model.     Running time: 30:29 Subscribe on iTunes     Find Tiffani on social: Facebook Twitter LinkedIn Instagram   Find Jim on social: Website LinkedIn Google Scholar     Jim’s Book: Lean Startup in Large Organizations