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THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS proposition in kids research; secrets of scaling successfully; key considerations for a founder.

THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS propositi…

FromInsights, Marketing & Data: Secrets of Success from Industry Leaders


THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS propositi…

FromInsights, Marketing & Data: Secrets of Success from Industry Leaders

ratings:
Length:
45 minutes
Released:
Mar 17, 2024
Format:
Podcast episode

Description

The story of the pint that turned into two billion data points....well, two pints actually. However,  since sitting down with a piece of paper in his favourite pub in Manchester in 2017, Nick Richardson has built arguably the world's leading syndicated kids' research company and recently raised a £5.6m funding round to fuel further expansion.  Among other areas we cover:- Nick's founder journey- His tips for fund-raising and successful scaling of a business- The market opportunity in the kids' research space- Tools to help media planners- Insights to guide licensing partners- The balance between SaaS and custom research- Why storytelling is still important within SaaS- Moving from data reporting to predicting trendsAll episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7
Released:
Mar 17, 2024
Format:
Podcast episode

Titles in the series (44)

Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com