46 min listen
THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS propositi…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS propositi…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
ratings:
Length:
45 minutes
Released:
Mar 17, 2024
Format:
Podcast episode
Description
The story of the pint that turned into two billion data points....well, two pints actually. However, since sitting down with a piece of paper in his favourite pub in Manchester in 2017, Nick Richardson has built arguably the world's leading syndicated kids' research company and recently raised a £5.6m funding round to fuel further expansion. Among other areas we cover:- Nick's founder journey- His tips for fund-raising and successful scaling of a business- The market opportunity in the kids' research space- Tools to help media planners- Insights to guide licensing partners- The balance between SaaS and custom research- Why storytelling is still important within SaaS- Moving from data reporting to predicting trendsAll episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7
Released:
Mar 17, 2024
Format:
Podcast episode
Titles in the series (44)
KELTON/ MATERIAL - Gareth Schweitzer (Co-Founder/ President). Why are most researchers so bad at storytelling? Learning from journalism; founding Kelton; how to build lasting client and agency relationships. by Insights, Marketing & Data: Secrets of Success from Industry Leaders