You're missing out on the most powerful way to communicate your leadership message, and your company is wasting thousands of dollars trying to build its brand and reach your customers.
You and your team are putting in the time and effort and could be leveraging THE tool to effectively work smarter, not harder.
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Podcasting isn't just for sports, comedians, star trek fans, and personal development personalities (Joe Rogan/Tim Ferris). In fact I had a conversation literally last week where an executive shared his company generated $500,000 in sales from one podcast they launched! They aren't a tech or media company. They are an old-school legal company.  That's right.... 
Business podcasts make a profitable impact for both new and old-school companies.
Now is THE time for companies to start one. It’s the boom time for business podcasting, and companies are getting enormous results.
Podcasting will be a $4 billion industry in two years (PWC).
Here are four reasons why your company needs a business podcast now ...
1. Your customers, employees,and suppliers are already listening.
- Each week, more Americans listen to podcasts than have https://www.businessofapps.com/data/netflix-statistics/ (Netflix) accounts.
- One-third of the American Population listens to podcasts regularly.
- 51% of monthly podcast listeners have a full-time job while 25% have a college degree.
2. It's the best way to sell.
- Podcast ads are the most recalled type of ad, with 86% of respondents saying they remember seeing or hearing an ad. (Super Listeners 2021 report)
- About 62% of listeners consider new products and services from hearing about them through podcast advertising.
- And https://blog.podbean.com/podcast-advertising-in-2020/ (80% listen to most of a podcast episode) without skipping ads.
3. Inspire them where they already are.
- 59% of people tune into a podcast while doing something else simultaneously. It's the only media that they can multi-task and consume.
- 79% of people in the USA listen to a podcast from their smartphones. THEY DON'T HAVE TO BE IN FRONT OF THEIR COMPUTERS OR EVEN LOOKING AT THEIR PHONE TO ABSORB YOUR MESSAGE.
4. Join the "Great Podcast Acceleration" and stake your claim.
- Podcast awareness is accelerating,
- In 2006 only 20% of the American population was aware of podcasts. Now 16 years later the number has reached to 78%.
(Sources: Statista, Edison Research, The podcast host.)
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This is your best sales, marketing, and employee retention investment of the year and at a bare minimum you need a strategy for business podcasting...even if you don't formally launch one right now.
You can use this post to kick start the conversation around podcasting inside your company, AND ...
We'll walk you through our 5-step Podcast framework and share with you what kind of results you can expect.
Just message me directly, and we'll set up a 15-minute conversation.
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Connect with the Host, #1 bestselling author Ben Fanning
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