Ever been on an executive cruise? This episode is brought to you by UnCruise Adventures Small Ship Cruising that connects guests with nature and wildlife while exploring some of the most remote and scenic destinations on the West Coast of the Americas including Alaska, Baja, and Hawaii. Get the latest deals benleads.com/cruise---Hundreds Find Deeper Meaning through COO's Move.Esther Farkas, COO at Unite Us, shares her insightful approach for connecting the roles of hundreds of employees back to the mission of the company.  This drives performances and engagement across the entire organization.I felt inspired by Esther’s care and attention to this specific area as I often see hard-working leaders and entrepreneurs unable to motivate their teams to go the extra mile.BUT, when’s the last time you asked your team if they buy into the mission?If you can’t get your team to connect to your mission, then the mission is at risk.That’s where Esther’s interview comes in...Unite Us is the nation’s leading software company that brings sectors together to improve the health and well-being of communities. They drive the collaboration to predict, deliver, and pay for services that impact whole-person health.Her career has focused on service and mission-driven organizations with an infusion of entrepreneurship.She has an undergraduate degree from Duke and a law degree from University of Michigan.LinkedIn Profile https://www.linkedin.com/in/esther-farkas-20b90a42/Company Link: https://www.uniteus.com/What You’ll Discover in this Episode:The Step She Took to Jump from Lawyer to COO.How to Inspire Your Team.Why Customers Can Be THE Motivational Force Your Team.Three Ways to Communicate Customer Stories Back to Your Team.Why Giving Back Outside of Work Makes You Better at Work.-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter