43 min listen
FOCUS FEATURES - David Gilison (SVP, Research & Strategy). The research process for movies, the truth about test screenings, opportunities for future…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
FOCUS FEATURES - David Gilison (SVP, Research & Strategy). The research process for movies, the truth about test screenings, opportunities for future…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
ratings:
Length:
41 minutes
Released:
Aug 24, 2022
Format:
Podcast episode
Description
Understanding the research process bringing great movies to new audiences.Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover:David's secret life at college (he may have to kill you)Pathway into the industry & current roleHow the greenlight process worksUse of test screenings and working with film-makersCreative strategy & testingTracking & in-flight marketing optimizationTheatrical release, PVOD & StreamingAs well as David’s forthcoming film recommendations, check them out (in cinemas first!):TAR https://www.imdb.com/title/tt14444726/HONK FOR JESUS, SAVE YOUR SOULhttps://www.imdb.com/title/tt12655436/?ref_=nv_sr_srsg_0ARMAGEDDON TIMEhttps://www.imdb.com/title/tt10343028/?ref_=nv_sr_srsg_0SPOILER ALERT: THE HERO DIEShttps://www.imdb.com/title/tt7775720/?ref_=nv_sr_srsg_0All episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7
Released:
Aug 24, 2022
Format:
Podcast episode
Titles in the series (45)
THE LEGO GROUP - Elliott Linger (Global Head, Portfolio & Audience Development). What are the best ways to understand family audiences? Researching toys, video games & movies; advice for agencies; looking forward to the metaverse. by Insights, Marketing & Data: Secrets of Success from Industry Leaders