2019 has been a tough year for many in the communications industry. Uncertainty around the economic outlook has placed additional stresses on business leaders, and there are worrying signs for 2020 that mirror what was seen before the 2008 financial crisis.


This episode of the Digital Download Podcast is one of the most candid, honest and down-to-earth shows I've recorded since the podcast started two years ago. Gini Dietrich, Spin Sucks author and head of PR agency Arment Dietrich, returns to take a look back over the last 12 months and a look forward to 2020 in a special two-part episode. In Part One, we swap stories about how the pressures of the last year have taken a toll on us for different reasons, why focus is now critical in marketing communications and whether over-optimism by industry leaders is harmful.

Here's what is discussed in this episode:







Whether 2019 has been a tough year for many in the communications industry
Whether there are still cultural pressures on women in business
How the sales and communications mindsets are very different
The importance of long-term content production
Why you cannot and should not try to do everything
Whether an economic downturn is on the horizon
What you can do to prepare for recession
Whether industry leaders are being over-optimistic about the future
Whether industry bodies should be preparing us better for 2020



What to do Next



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