Johnna Fellows Gluth, a Senior Consultant at Capacity Interactive, worked alongside CI's study partners at WolfBrown, to create the Performing Arts Ticket Buyer Media Usage Study. Johnna oversaw the research and analysis of a survey of nearly 27,000 recent ticket buyers to help the field understand media habits of likely arts attendees. The survey provided tangible takeaways for arts administrators. In this episode, Erik and Johnna discuss the survey methodology, review key takeaways from the data, and explore how arts organizations can use this information to guide strategic thinking.