Mark W. Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. Mark recently released a book called KNOWN - the handbook for building and unleashing your personal brand in the digital age.  During the interview he shares  His 4 step path to becoming Known Considerations for building your personal brand  The importance of finding a unique point of difference