Today my guest is Dorie Clark. Dorie is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of http://amzn.to/VzNRkZ (Reinventing You: Define Your Brand, Imagine Your Future). Her most recent book, http://amzn.to/1FVYNP9 (Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It), was released in April 2015.

In this interview we talk about

how Dorie build her platform through blogging

advantages of being a published author

how to choose what to be about

the 3-step process of reinventing yourself

the 3 word exercise, which will help with your branding


3 Step Process of Reinventing Yourself
Step 1 - find out where you are now (what are you known for) Step 2 - create a vision of where you wanna go and what do you need to do in order to overcome the gap of where you are and where you wanna be Step 3 - live your brand (make sure everything you do is in line with the brand you wanna become)

3 Word Exercise
Go to half a dozen friends and colleges and ask the following question - "If you had only 3 words to describe me what would they be?" You will be able to see certain trends and you might want to capitalize those in your branding.

Useful Links
http://dorieclark.com/ (Dorie's website) https://www.linkedin.com/pulse/20140327193839-5068349-how-to-start-writing-for-high-profile-blogs (How to Start Writing for High Profile Blogs)