Jim Kukral is a 16-year Internet marketing professional who was recently named by Dun & Bradstreet as one of “The Most Influential Small Business People on Twitter.” Jim also serves as a Program Faculty Member for the University of San Francisco’s Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, entrepreneurship and social media. In addition, SmallBizTrends.com chose Jim as one of 100 top small business influencers online. 

http://www.jimkukral.com/index/ (Jim's website)

http://authormarketinglive.com/ (Author Marketing Live! ) -in-person learning and networking event for new and experienced authors who want to turn their writing into a full-time career. (September 8, Cleveland, OH)

http://authormarketingclub.com/ (Author Marketing Club)

http://www.digitalbooklaunch.com/ (Digital Book Launch)

Food for Thought
You should market the book the minute you have the idea for the book. 

I'd crowdsource the entire thing before I even write a chapter. 

Big mistake is going ahead and writing a book that nobody wants.  

Everyone needs to be a marketer these days.

Doers get what they want, and everyone else gets what they get.  

Find where your audience is. And then target those people.

http://www.anialexander.com/free (Don't forget to get the free resources I've created for you!)
Connect with me and other Write 2B Read listeners in http://www.facebook.com/groups/write2bread (the closed Facebook Group).