Get Fresh Sales Plays From The Trenches In Your Inbox ? Sales Transformation Newsletter IT’S TIME FOR SOME NEW TRICKSIn today’s episode, Collin welcomes Mike Montague, Director of Community Engagement at Sandler, a podcast host, and author of LinkedIn the Sandler Way. Mike talks about his experience in reading outdated playbooks on social selling and the problems he saw with what they are teaching. This led him to write his own book, and you will learn more about it in this latest episode of Sales Transformation.Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.TRANSFORMING MOMENTSMIKE: THE PROBLEM WITH THE OLD PLAYBOOKS“I realized that social media was blowing up. But all of the books said like, you build this huge audience, you joined 50 groups, you blast messages and post three times, seven times a day, and hopefully, someday somebody will buy it from you, or the book ended on and now you engage the audience, and I kept thinking like, that's exactly why I'm reading this book, I wanted to learn how do I use this as a salesperson to start a sales conversation, get something into my pipeline.”MIKE: THE DIFFERENCE BETWEEN MARKETING AND SALES“If you're marketing for a company, you want that brand and brand awareness as wide as possible. If you're in sales, you want your target audience to be as small and qualified as possible.”Connect with MikeMike Montague | Sandler | LinkedIn the Sandler WayConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok
Get Fresh Sales Plays From The Trenches In Your Inbox ? Sales Transformation Newsletter