Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 24 countries, is a feature presenter at conventions and trade shows worldwide and writes monthly for numerous international magazines. Casey first appeared in show 31 when we talked about sales processes; how to ask for referrals, sales tips for PTs and what areas fit biz owners need to focus on to improve sales. This time, Casey talks us through the journey of a sales person, from hiring to managing to training and to performance management plus more! Also, later in the show, we hear from Tom Kalka from Sargents Fitness concepts, a regular listener of the show and huge advocate of the power of podcasts. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast Facebook: https://www.facebook.com/fitnessbusinesspodcast/