Chris Mason is our guest on the 352nd episode of The Copywriter Club Podcast. Chris is a direct-response marketer who wrote a companion book to Breakthrough Advertising by Eugene Schwartz called, Breakthrough Advertising Mastery. Chris breaks down his process for writing this book and he gives actionable tips for copywriters can use today.

Tune into the episode to find out:

What similarities are there between songwriting and direct response marketing?
Why you need to build your “sitting down” muscle. 
How Chris landed Brian Kurtz as a client and how their partnership grew. 
What is the 40/40/20 mix? 
The best process for context switching and juggling multiple projects at a time. 
How to get better at decision-making and what that means for your business. 
Determining your audience’s mass desire and understanding market sophistication. 
When do you incorporate a unique mechanism?
Two techniques to better understand your audience and their needs. 
How to build the stream of acceptance and shift current beliefs. 
How to break things down into actionable steps for your audience.
What’s a profit partner and what’s involved?

Tune into the episode by hitting play or checking out the transcript below.































































The people and stuff we mentioned on the  show:
The Copywriter Think Tank
Kira’s website
Rob’s website
Chris's website 
The Copywriter Club Facebook Group
The Copywriter Underground
Free month of Brain.FM
AI for Creative Entrepreneurs Podcast



Full Transcript: