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248 | Find Your Differentiation Strategy (26 Brand Positioning Examples & Ideas)

248 | Find Your Differentiation Strategy (26 Brand Positioning Examples & Ideas)

FromBrand Master Podcast


248 | Find Your Differentiation Strategy (26 Brand Positioning Examples & Ideas)

FromBrand Master Podcast

ratings:
Length:
20 minutes
Released:
Jan 26, 2023
Format:
Podcast episode

Description

Learn how to find your key differentiator with 26 differentiation strategy examples to inspire your positioning strategy.  
? Learn more: https://brandmasteracademy.com/brand-master-podcast/
First you’ll learn what a key differentiator is with a definition and why it’s so important in positioning your brand. 
Next, you’ll learn how differentiation applies to different business levels and discover the difference between product differentiations vs brand differentiation.  
Then, you’ll learn the key characteristics to an effective differentiation strategy before discovery Marty Neumeier’s differentiation strategy template, the onliness statement.  
Then we’ll dive into 26 key differentiator examples to inspire the development of your brands positioning strategy.  
You’ll also discover key differentiators examples for brands such as Tesla, Dollar Shave Club, Birchbox, Amazon, Apple, H&M, Zara, Chipotle and Chubbies Shorts 
Finally, you’ll learn how to combine differentiation strategy ideas for the best results before learning to evaluate your key differentiator concept.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Released:
Jan 26, 2023
Format:
Podcast episode

Titles in the series (100)

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com