Michael Fishman is a top advisor on marketing and business growth, aiding successful health and wellness companies. He leads the Consumer Health Summit (CHS) annually, which is now in its 24th year, and acts as an angel investor for over 20 health and wellness businesses. With his expertise, he advises his clients on how to effectively formulate their brand messaging and ensure it is communicated consistently, from training team members to sharpening taglines and from online messaging to in-person trust. In this episode of the podcast, Michael shares with Kristen Brokaw the principles and psychology behind his guidance. Tune in if you’d like to learn more about: How and why you need to develop a powerful tagline Avoiding overselling or “trying too hard” in online marketing Ensuring that your message cannot be misunderstood by your audience Why patients also need to feel understood—emotionally and intellectually And much more!