Brad Staples is an expert at sticking with his strengths and finding great people to fill his gaps, something that all great business leaders must master. He talks about how a unique mix of YouTube ads and "true fan" ambassadors turned into a great way to market their surf brand, Vooray. As a major shift occurred within the surf niche, Vooray was able to ride the new wave to success in an era of changing consumer behaviour.KEY TAKEAWAYS FROM THIS EPISODEDouble down on the markets that are actually growing.Timing matters, stay sensitive to consumer trends and where your market is heading.Look for ways to create leverage in your business.One strong relationship can open many doors.Ambassador relationships can work but need to be genuine in order to succeed.TODAY’S GUESTBrad Staples is the Vice President of Marketing at Vooray. He oversees the high-level strategy of the brand and is involved in all areas of bringing the Vooray message to the market.Visit Vooray at https://www.vooray.comConnect with Brad Staples on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind