8 min listen
#91 - Instagram expands on its Creator strategy - what does it mean for you?
#91 - Instagram expands on its Creator strategy - what does it mean for you?
ratings:
Length:
38 minutes
Released:
Mar 28, 2022
Format:
Podcast episode
Description
The hats are back, baby! We look at Instagram’s direction and strategy and its push to video and raw content. Yes, we also compare Instagram’s future to Facebook’s ominous demise as people are becoming accustomed to platforms like TikTok, which celebrate a more raw, individualistic content style. The Insta aesthetic that once had us all hot and bothered is replaced by anti-aesthetic content.
Coincidentally, Instagram’s looking to help creators understand posting best practices and processes via a new Creator Lab initiative, which hosts videos and insights from a range of successful creators on critical elements. Monetisation is a growing focus for Instagram, as it looks to combat the rise of TikTok. More to that point, Instagram will now allow all users to tag products in their IG posts, starting with users in the US. This update reflects its continued focus on expanding its eCommerce listings.
Talking about contentious updates, Pinterest has launched the capacity to download your Idea Pins for sharing to other apps, complete with a Pinterest watermark. It could be worth experimenting with if you want to give your Pin presence a push.
Finally, we go back to Clubhouse. The app is testing out a new way to encourage more direct social interaction on the app, with a new ‘Wave Bar’ at the top of your screen, and we have strong thoughts about it.
Learn more about Alt Marketing School
Apply for the Alt marketing certification: altmarketingschool.com/learn
Get our curriculum overview: altmarketingschool.com/sendcurriculum
Take our brand archetype quiz: altmarketingschool.com/quiz
Find out more about us on social
TW: @altmarkschool
IG: @altmarketingschool
Coincidentally, Instagram’s looking to help creators understand posting best practices and processes via a new Creator Lab initiative, which hosts videos and insights from a range of successful creators on critical elements. Monetisation is a growing focus for Instagram, as it looks to combat the rise of TikTok. More to that point, Instagram will now allow all users to tag products in their IG posts, starting with users in the US. This update reflects its continued focus on expanding its eCommerce listings.
Talking about contentious updates, Pinterest has launched the capacity to download your Idea Pins for sharing to other apps, complete with a Pinterest watermark. It could be worth experimenting with if you want to give your Pin presence a push.
Finally, we go back to Clubhouse. The app is testing out a new way to encourage more direct social interaction on the app, with a new ‘Wave Bar’ at the top of your screen, and we have strong thoughts about it.
Learn more about Alt Marketing School
Apply for the Alt marketing certification: altmarketingschool.com/learn
Get our curriculum overview: altmarketingschool.com/sendcurriculum
Take our brand archetype quiz: altmarketingschool.com/quiz
Find out more about us on social
TW: @altmarkschool
IG: @altmarketingschool
Released:
Mar 28, 2022
Format:
Podcast episode
Titles in the series (100)
#011 - This is why people unsubscribe from your newsletter ?: What is the first thing you check when you start working in the morning? Most likely, you go straight into your inbox. There are 3.9 billion daily email users. This number is expected to climb to 4.3 billion by 2023. Email lists and email list building is still queen, however, it’s easy to breach that trust with one single email, so today we share three common cases in which people will most likely unsubscribe from your newsletters. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School