#078 - TikTok, what the hell are you doing? | Alt Marketing School Podcast

#071 - Spotify Wrapped became the most talked about campaign of 2021: Whilst Spotify is showing off our data, and reminding us how sad we have been in 2021, Instagram needs to stop "taking inspiration" from TikTok. 'Dancifying', really? It's been a hot minute since we reminded you why TikTok is cool. And guess what? We even have kind words for Clubhouse. Finally, we put our clairvoyant hats on and guess how platforms will harness monetisation in 2022 and beyond. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

41 min listen

#064 - Why social media live streaming is fuelling e-commerce trends: First and foremost, what is the deal with the 'Add Yours' Instagram sticker? Fab and Becca are still wrecking their brains about that, while recovering from the new Meta announcement (and lightly bragging about their predictions). We also cover why live streaming may turn out to be the future of social media selling. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

34 min listen

#066 - Are you ready to take a break on Instagram?: Becca gives us some great ideas on how to use new Instagram Reels features and the option to take a break on the app. It's been a while, Clubhouse, nice to see you again. We talk about their new room recordings, Facebook watches you can now add to your Christmas wish list, new Facebook ads changes. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

33 min listen

#057 - From Instagram meltdowns to TikTok breakthroughs: We are not going to say we called, but we did call it. Instagram's meltdown over the past week has got us all thinking real hard about where we are heading, and not just that. Also the future of ads and communities. Plus, Becca spills the tea on some of the most exciting TikTok updates to watch out for. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

31 min listen

#061 - Instagram's two new features you should know about: In just less than a week, Instagram officially launched Collabs, opened desktop sharing to everyone and introduced a 'Live Scheduling' feature. Becca is a bit skeptical - what will stick? And yes, Fab brings her famous pasta analogy back for you to enjoy. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

26 min listen

#079 - What does the future hold for creators on social media?: Are we too old to be cool? We feel personally attacked by judgement around the usage of GIFs (and yes, we’ll still keep sending them without reservations). In the meantime, TikTok is also testing new avatars and audio content. Why do you ask? We have the same question.The app is also facing creator fund backlash, which leads Fab and Becca to share their thoughts on the highs and lows of a career as a personal brand and a creator. On that note, we also speculate about how the new Instagram fan subscription may work within the broader scope of the platform.Finally, let’s give Twitter’s product team kudos for clever alliterations. We introduce you to Twitter Flocks and how this may change the strategy of some Twitter accounts. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype by Alt Marketing School

38 min listen

#072 - Is Instagram REALLY bringing chronological feeds back?: Twitter is testing a new full-screen display for explore. Looks familiar right? Down to the ‘For you’ and ‘Trending’ tabs. Ouch. Talking about TikTok inspiration, we look at Reel replies as a way to help Instagram boost engagement, while also leaning into the short-form video trend. After more than five years, Instagram plans to bring back “a version” of its chronological feed next year and we have strong thoughts around it. Oh, and we go and look at some of the best gift ideas from the TikTok website. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

33 min listen

#042 - Why is Twitter retiring Fleets?: Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Twitter is retiring Fleets, Clubhouse is adding group messages to the app, all the while TikTok keeps rising to the top of the charts. We've said it before, we'll say it again: the world of marketing never stops! Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School

25 min listen

#056 - Watch out - TikTok is coming for you: Instagram: is this the beginning of the end? Today on the podcast Fab puts her clarvoyant hat on and predicts the future of the app. Will she be right, or wrong? Only time will tell. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

29 min listen

#082 - It's time we talk about Wordle: The feelings are running high on this one. Both Fab and Becca have a lot of strong opinions. Fab eventually got the hang of Wordle (and we cover a few creative ways brands jumped on the trend). We also discuss the problematic position social media managers often find themselves in.As we grab our prediction hats, we go straight into the new debate as Zuckerberg tells staff to focus on video due to keen competition from TikTok.As Facebook’s stock plunged, we started wondering: is Meta going to go all “meta”? Instagram is clearly showing it with a whole new set of features. From experimenting with stories highlights to Reels conversion option to longer Reels clips, Instagram, well, is turning into TikTok.Twitter, we got words for you too. The jury is out on the new longer articles feature and what it means for users. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overv by Alt Marketing School

37 min listen

#069 - The one about the Twitter CEO: Spotify, not you as well. Are you "taking inspiration" from TikTok? We discuss the latest features, updates and focuses, jump into the big Twitter CEO news and so much more. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

36 min listen

#097 - Social media predictions for the rest of the year: It's the end of an era - in more than one way. We say goodbye (at least for now) to Becca ** as cohost of our weekly news as she steps down to focus on work priorities. We are so grateful for Becca's work and support and so excited for her to progress in her busy agency life! We will be reworking the podcast schedule, and we'll introduce a monthly roundup of news with an extraordinary special guest. To commemorate Becca, we put our prediction hats on and throw some trends and ideas around where some of our favourite social platforms will be heading in the next six months. Speculations include the new Instagram algorithm updates, the introduction of a Twitter edit option and much more. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find ou by Alt Marketing School

23 min listen

#91 - Instagram expands on its Creator strategy - what does it mean for you?: The hats are back, baby! We look at Instagram’s direction and strategy and its push to video and raw content. Yes, we also compare Instagram’s future to Facebook’s ominous demise as people are becoming accustomed to platforms like TikTok, which celebrate a more raw, individualistic content style. The Insta aesthetic that once had us all hot and bothered is replaced by anti-aesthetic content. Coincidentally, Instagram’s looking to help creators understand posting best practices and processes via a new Creator Lab initiative, which hosts videos and insights from a range of successful creators on critical elements. Monetisation is a growing focus for Instagram, as it looks to combat the rise of TikTok. More to that point, Instagram will now allow all users to tag products in their IG posts, starting with users in the US. This update reflects its continued focus on expanding its eCommerce listings. Talking abo by Alt Marketing School

38 min listen

#059 - Why Twitter knows it is its time to shine: Twitter has made Becca REALLY angry this past week (where did Nuzzel go?). Yet, we are starting to see more and more people flocking to the platform. Is this a sign? Also, you may have missed the fact that IGTV has just disappeared - Instagram went sneaky of us on that one. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

25 min listen

#014 - How to get started with Instagram Guides for Business ?: In this solo episode, Fab provides us with some fun ideas of how to make the most of Instagram guides for your business to build brand awareness and encourage conversions. Guides may not be as hyped as other features, but they can be really fun. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School

8 min listen

How To ACTUALLY Get Your First Clients On Instagram by Social Media Marketing School

14 min listen

#083 - How to create content that builds trust on social media with Anna Brightman from Upcircle: You better brace yourself, team. Get your notepad at the ready, as it is going to be a good episode. Anna Brightman, the co-founder of Upcircle,takes us behind the brand's social media accounts (and so much more). We discuss UGC, embracing raw and unfiltered content, and lessons from embracing TikTok (and trending sounds). You'll learn about the benefits of creating native content for the platform and the crucial role of video in your strategy. We also discuss how you can use marketing to build trust and credibility, looking at user intent and how to get people to support you, not "buy" from you. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @alt by Alt Marketing School

28 min listen

TikTok, Instagram, and Facebook: What’s the Best Content to Post? | Mini News: TikTok, Instagram, and Facebook: what’s the best content to post? On this episode of Mini News, Emily walks us through the transition from social media to entertainment media. When it comes to short form video content, why aren’t Instagram and Facebo... by Designed by Wingnut Social | Interior Design Business

8 min listen

Amazon's new social network primed for success?: Starting a new social network is a perilous prospect. The battlefield is littered with companies that had big ideas and little results ... Meerkat Ello Path Google+ It's a tricky business. A new social platform needs to solve a unique customer... by The Marketing Companion

38 min listen

#087 - Instagram is putting all of its eggs in one basket (and what it means for you): We discuss the rise of not-so-recommended ways to hack the Instagram algorithm. We are seeing users running photo-focused accounts have realised they’re likely to get more views of their posts by turning them into ultrashort videos because the app’s algorithm seems to be prioritising videos over still images. The experience is akin to looking at a static image to the user. But to the app, it seems to count as a video. Fab shares her recent experience with ads (and Becca echoes her frustrations) and why Reels are booming in the paid space. It may be due to the fact Meta’s taking its battle against TikTok to the next stage with the full launch of Reels on Facebook, using the platform’s massive scale to capitalise on the popularity of short-form video content. With Reels continuing to drive strong engagement on Instagram, the Meta-owned social app is looking to further lean into short-form video consu by Alt Marketing School

32 min listen

#92 - Why TikTok made marketers real mad this week: Let's say Becca is not impressed. TikTok is expanding the pilot of its Stories feature, which the platform previously confirmed was in testing last summer. Like an Instagram story, TikTok Stories last for 24 hours before they are automatically deleted, and they can be viewed by navigating to a user's profile and clicking their profile picture. Stories also seem to be appearing on the For You page. Didn't Twitter fleet and LinkedIn stories teach us anything, you all? Similar to stories, we look at another new feature's need (or effectiveness). TikTok has added another content creation option, with a new GIF 'Library' tool that enables users to select from popular animated content, which they can then integrate into their TikTok clips. What are Facebook and Instagram doing on TikTok? Scoping out the competition? Recruiting beta testers? Nope, they are here to share how to create short-form video content, it seems. Both Facebook and by Alt Marketing School

13 min listen

6 Marketing Ideas To Take Athletic Greens From $120M to $500M/Year (Half-Baked Marketing Ideas) by Marketing Against The Grain

32 min listen

Steal Beyoncé's Instagram Strategy: How to Market Your Shopify Store on Instagram Organically by The Unofficial Shopify Podcast

62 min listen

210 | How 2 Months on Tiktok Led to 40% Rise in Website Traffic & 25%+ Increase in Sales With Kyle Sommer, Sommer Letter Co: Dream with me for a moment: what could happen if you committed to posting daily on TikTok for 2 months straight? Could you perhaps significantly grow your visibility, traffic to your website and even sales? On this episode, I’m talking to Kyle... by Proof to Product

30 min listen

110: Instagram Stories with Jasmine Star: Today, I am joined by Jasmine Star, photographer, entrepreneur, and Instagram expert. In this episode, Jasmine and I talk about Instagram Stories, how to effectively use it in your network marketing business, and the best practices you can implement... by Your Virtual Upline Podcast

41 min listen

#103: Should You Add TikTok to Your Marketing Strategy?: CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING JULY 18 & 19, 2023: -- Have you been avoiding TikTok because it seems overwhelming? We get... by Marketing Made Simple

29 min listen

The Secret to Starting with Short-Form, and TikTok's War Against Amazon (Ep. 03) by Sweat Equity by Marketing Examined

57 min listen

TAS 485: 5 Steps To Use Facebook for MORE Sales (Results from 6 Figure Amazon FBA Business): As an ecommerce business owner, you want to do everything you can to make sure your brand is growing and thriving. What steps can you take to build out your brand and develop a presence on social media sites like Facebook, Instagram,... by Rock Your Brand Podcast

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325. INSTAGRAM STORIES FOR BEAUTY BOSSES WHO MEAN BUSINESS!: Welcome to the PRETTY RICH Podcast, where we help you elevate your content game to the next level!! In this episode, we're diving into the power of storytelling and how it can take your content to new heights. As content creators, we all want to keep... by CEO Glow Show

12 min listen

#068 - The Twitter and Jason Derulo collaboration we did not know we needed: In news that will surprise absolutely no one, Instagram has confirmed that it’s shutting down its standalone messaging app ‘Threads’. In the meantime, we discuss YouTube and Twitter live streaming - do we really need this, Twitter? Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

33 min listen

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#078 - TikTok, what the hell are you doing?

#078 - TikTok, what the hell are you doing?

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