#057 - From Instagram meltdowns to TikTok breakthroughs

#069 - The one about the Twitter CEO: Spotify, not you as well. Are you "taking inspiration" from TikTok? We discuss the latest features, updates and focuses, jump into the big Twitter CEO news and so much more. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

36 min listen

#064 - Why social media live streaming is fuelling e-commerce trends: First and foremost, what is the deal with the 'Add Yours' Instagram sticker? Fab and Becca are still wrecking their brains about that, while recovering from the new Meta announcement (and lightly bragging about their predictions). We also cover why live streaming may turn out to be the future of social media selling. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

34 min listen

#071 - Spotify Wrapped became the most talked about campaign of 2021: Whilst Spotify is showing off our data, and reminding us how sad we have been in 2021, Instagram needs to stop "taking inspiration" from TikTok. 'Dancifying', really? It's been a hot minute since we reminded you why TikTok is cool. And guess what? We even have kind words for Clubhouse. Finally, we put our clairvoyant hats on and guess how platforms will harness monetisation in 2022 and beyond. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

41 min listen

#059 - Why Twitter knows it is its time to shine: Twitter has made Becca REALLY angry this past week (where did Nuzzel go?). Yet, we are starting to see more and more people flocking to the platform. Is this a sign? Also, you may have missed the fact that IGTV has just disappeared - Instagram went sneaky of us on that one. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

25 min listen

#078 - TikTok, what the hell are you doing?: Instagram has gone to town with updates, and we can barely keep up. Fab and Becca have their work cut out for them. From reminder stickers, a new way for marketers to re-arrange their Instagram grid, Instagram has a few tricks up its sleeve. Be on the lookout for a new way to consume your stories too. Becca has strong thoughts about “TikTok doing a thing”, and we give you some fun ideas on how to make the most of Twitter spaces. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

37 min listen

#079 - What does the future hold for creators on social media?: Are we too old to be cool? We feel personally attacked by judgement around the usage of GIFs (and yes, we’ll still keep sending them without reservations). In the meantime, TikTok is also testing new avatars and audio content. Why do you ask? We have the same question.The app is also facing creator fund backlash, which leads Fab and Becca to share their thoughts on the highs and lows of a career as a personal brand and a creator. On that note, we also speculate about how the new Instagram fan subscription may work within the broader scope of the platform.Finally, let’s give Twitter’s product team kudos for clever alliterations. We introduce you to Twitter Flocks and how this may change the strategy of some Twitter accounts. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype by Alt Marketing School

38 min listen

#068 - The Twitter and Jason Derulo collaboration we did not know we needed: In news that will surprise absolutely no one, Instagram has confirmed that it’s shutting down its standalone messaging app ‘Threads’. In the meantime, we discuss YouTube and Twitter live streaming - do we really need this, Twitter? Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

33 min listen

#042 - Why is Twitter retiring Fleets?: Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Twitter is retiring Fleets, Clubhouse is adding group messages to the app, all the while TikTok keeps rising to the top of the charts. We've said it before, we'll say it again: the world of marketing never stops! Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School

25 min listen

#061 - Instagram's two new features you should know about: In just less than a week, Instagram officially launched Collabs, opened desktop sharing to everyone and introduced a 'Live Scheduling' feature. Becca is a bit skeptical - what will stick? And yes, Fab brings her famous pasta analogy back for you to enjoy. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

26 min listen

#097 - Social media predictions for the rest of the year: It's the end of an era - in more than one way. We say goodbye (at least for now) to Becca ** as cohost of our weekly news as she steps down to focus on work priorities. We are so grateful for Becca's work and support and so excited for her to progress in her busy agency life! We will be reworking the podcast schedule, and we'll introduce a monthly roundup of news with an extraordinary special guest. To commemorate Becca, we put our prediction hats on and throw some trends and ideas around where some of our favourite social platforms will be heading in the next six months. Speculations include the new Instagram algorithm updates, the introduction of a Twitter edit option and much more. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find ou by Alt Marketing School

23 min listen

#088 - The real reason TikTok is expanding its video length to 10 minutes: We are wearing so many hats and going down into some oh-so-fun social media conspiracy theories. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

35 min listen

#053 - The good, the bad and the ugly about the new Facebook glasses: Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

30 min listen

#056 - Watch out - TikTok is coming for you: Instagram: is this the beginning of the end? Today on the podcast Fab puts her clarvoyant hat on and predicts the future of the app. Will she be right, or wrong? Only time will tell. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

29 min listen

#052 - The importance of building resilience and marketing systems with Veronica Wood Querales: Meet Alt Markering School teacher Veronica - we talk about everything, from the power of using LinkedIn as a marketer all the way to lessons from circus life (yes, you read that right). Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

39 min listen

#076 - All you need to know about Gen Z and social media in 2022: Well, looks like we have a very special episode for you. We are sharing a replay of a recorded session with our amazing Becca for our Alt Marketing Summit, which happened on January 13th. In this session, we discuss Gen Z trends from 4 social media platforms: Pinterest, LinkedIn, Instagram AND TikTok. It's going to be a goodie! Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

31 min listen

210 | How 2 Months on Tiktok Led to 40% Rise in Website Traffic & 25%+ Increase in Sales With Kyle Sommer, Sommer Letter Co: Dream with me for a moment: what could happen if you committed to posting daily on TikTok for 2 months straight? Could you perhaps significantly grow your visibility, traffic to your website and even sales? On this episode, I’m talking to Kyle... by Proof to Product

30 min listen

Lemon8 & How TikTok’s Success Created Mass Panic Over New Apps: Find our podcast YouTube channel here: Subscribe to our weekly Substack: Join our Geneva home: Follow us: Follow Lauren on Instagram: Follow Jordy on Instagram: In this week's episode, we... by infinite scroll

66 min listen

#065 - Why Twitter and LinkedIn are going after your website: This week is a ripe one, the social media world. Not only Linkedin has launched its freelancer marketplace, but Twitter is rolling out its professional profiles - seeing both platforms contending to become THE place for professionals to hang about. In the meantime, well, Facebook is doing its best to keep up - and Becca even gives Mark an idea for a new feature. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

35 min listen

Apple Card Unboxing and Review - VideoBrilliant (Ep. 010) by Cub Kuker Supernatural Podcast

9 min listen

#066 - Are you ready to take a break on Instagram?: Becca gives us some great ideas on how to use new Instagram Reels features and the option to take a break on the app. It's been a while, Clubhouse, nice to see you again. We talk about their new room recordings, Facebook watches you can now add to your Christmas wish list, new Facebook ads changes. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

33 min listen

#075 - The haunting new social media feature we definitely did not need: The world of social media may have been in a slumber - but not Twitter. Oh no, Twitter is ready to rock 2022. All jokes aside, Fab and Becca discuss the power of rest, they share some predictions for 2022 as well as a haunting new feature Meta released before the holidays. Welcome back, y'all! Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

29 min listen

#083 - How to create content that builds trust on social media with Anna Brightman from Upcircle: You better brace yourself, team. Get your notepad at the ready, as it is going to be a good episode. Anna Brightman, the co-founder of Upcircle,takes us behind the brand's social media accounts (and so much more). We discuss UGC, embracing raw and unfiltered content, and lessons from embracing TikTok (and trending sounds). You'll learn about the benefits of creating native content for the platform and the crucial role of video in your strategy. We also discuss how you can use marketing to build trust and credibility, looking at user intent and how to get people to support you, not "buy" from you. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @alt by Alt Marketing School

28 min listen

#074 - Getting out of your comfort zone with Kay Suppamas: From getting out of your comfort zone as a founder to asking uncomfortable questions to your audience, in this special episode with Leafage founder Kay Suppamas we spill the beans. We talk about the power of bringing together plants, people and potential and so much more in this first 2022 interview of the podcast. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

29 min listen

#093 - You can tell better stories with Tucker Bryant & Jesse Warren: This interview is a double trouble (in every sense!) as we welcome Jesse and Tucker to the virtual podcast couch. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

42 min listen

How To Grow A Newsletter From 0 to +250,000 Subscribers in 4.5 months | Greg Isenberg (#171) by Marketing Against The Grain

39 min listen

Using Dynamic Content Ads? You'd Better Sit Down For This. by Today in Digital Marketing

8 min listen

#082 - It's time we talk about Wordle: The feelings are running high on this one. Both Fab and Becca have a lot of strong opinions. Fab eventually got the hang of Wordle (and we cover a few creative ways brands jumped on the trend). We also discuss the problematic position social media managers often find themselves in.As we grab our prediction hats, we go straight into the new debate as Zuckerberg tells staff to focus on video due to keen competition from TikTok.As Facebook’s stock plunged, we started wondering: is Meta going to go all “meta”? Instagram is clearly showing it with a whole new set of features. From experimenting with stories highlights to Reels conversion option to longer Reels clips, Instagram, well, is turning into TikTok.Twitter, we got words for you too. The jury is out on the new longer articles feature and what it means for users. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overv by Alt Marketing School

37 min listen

Why Podcasts Are so Popular for Creators? w/ guest Adam Beckner - VideoBrilliant (Ep. 013) by Cub Kuker Supernatural Podcast

22 min listen

Get People to Pursue Your Brilliance (ON AUTOPILOT!) VideoBrilliant (Ep. 008) by Cub Kuker Supernatural Podcast

9 min listen

#073 - The social media trends for brand survival in 2022: We go behind the scenes of the TalkWalker social media trends report and look at some of the most interesting findings from the team. Join Fab and Dan as they cover the rise of the metaverse, how customer led campaigns are shaping marketing and why TikTok is here to stay. These trends will help you focus your 2022 strategy, ready for the age of the ‘now’ consumer. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

47 min listen

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#057 - From Instagram meltdowns to TikTok breakthroughs

#057 - From Instagram meltdowns to TikTok breakthroughs

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