#064 - Why social media live streaming is fuelling e-commerce trends

#057 - From Instagram meltdowns to TikTok breakthroughs: We are not going to say we called, but we did call it. Instagram's meltdown over the past week has got us all thinking real hard about where we are heading, and not just that. Also the future of ads and communities. Plus, Becca spills the tea on some of the most exciting TikTok updates to watch out for. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

31 min listen

#078 - TikTok, what the hell are you doing?: Instagram has gone to town with updates, and we can barely keep up. Fab and Becca have their work cut out for them. From reminder stickers, a new way for marketers to re-arrange their Instagram grid, Instagram has a few tricks up its sleeve. Be on the lookout for a new way to consume your stories too. Becca has strong thoughts about “TikTok doing a thing”, and we give you some fun ideas on how to make the most of Twitter spaces. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

37 min listen

#061 - Instagram's two new features you should know about: In just less than a week, Instagram officially launched Collabs, opened desktop sharing to everyone and introduced a 'Live Scheduling' feature. Becca is a bit skeptical - what will stick? And yes, Fab brings her famous pasta analogy back for you to enjoy. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

26 min listen

#079 - What does the future hold for creators on social media?: Are we too old to be cool? We feel personally attacked by judgement around the usage of GIFs (and yes, we’ll still keep sending them without reservations). In the meantime, TikTok is also testing new avatars and audio content. Why do you ask? We have the same question.The app is also facing creator fund backlash, which leads Fab and Becca to share their thoughts on the highs and lows of a career as a personal brand and a creator. On that note, we also speculate about how the new Instagram fan subscription may work within the broader scope of the platform.Finally, let’s give Twitter’s product team kudos for clever alliterations. We introduce you to Twitter Flocks and how this may change the strategy of some Twitter accounts. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype by Alt Marketing School

38 min listen

#056 - Watch out - TikTok is coming for you: Instagram: is this the beginning of the end? Today on the podcast Fab puts her clarvoyant hat on and predicts the future of the app. Will she be right, or wrong? Only time will tell. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

29 min listen

#082 - It's time we talk about Wordle: The feelings are running high on this one. Both Fab and Becca have a lot of strong opinions. Fab eventually got the hang of Wordle (and we cover a few creative ways brands jumped on the trend). We also discuss the problematic position social media managers often find themselves in.As we grab our prediction hats, we go straight into the new debate as Zuckerberg tells staff to focus on video due to keen competition from TikTok.As Facebook’s stock plunged, we started wondering: is Meta going to go all “meta”? Instagram is clearly showing it with a whole new set of features. From experimenting with stories highlights to Reels conversion option to longer Reels clips, Instagram, well, is turning into TikTok.Twitter, we got words for you too. The jury is out on the new longer articles feature and what it means for users. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overv by Alt Marketing School

37 min listen

#042 - Why is Twitter retiring Fleets?: Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Twitter is retiring Fleets, Clubhouse is adding group messages to the app, all the while TikTok keeps rising to the top of the charts. We've said it before, we'll say it again: the world of marketing never stops! Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School

25 min listen

#069 - The one about the Twitter CEO: Spotify, not you as well. Are you "taking inspiration" from TikTok? We discuss the latest features, updates and focuses, jump into the big Twitter CEO news and so much more. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

36 min listen

#068 - The Twitter and Jason Derulo collaboration we did not know we needed: In news that will surprise absolutely no one, Instagram has confirmed that it’s shutting down its standalone messaging app ‘Threads’. In the meantime, we discuss YouTube and Twitter live streaming - do we really need this, Twitter? Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

33 min listen

#075 - The haunting new social media feature we definitely did not need: The world of social media may have been in a slumber - but not Twitter. Oh no, Twitter is ready to rock 2022. All jokes aside, Fab and Becca discuss the power of rest, they share some predictions for 2022 as well as a haunting new feature Meta released before the holidays. Welcome back, y'all! Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

29 min listen

#071 - Spotify Wrapped became the most talked about campaign of 2021: Whilst Spotify is showing off our data, and reminding us how sad we have been in 2021, Instagram needs to stop "taking inspiration" from TikTok. 'Dancifying', really? It's been a hot minute since we reminded you why TikTok is cool. And guess what? We even have kind words for Clubhouse. Finally, we put our clairvoyant hats on and guess how platforms will harness monetisation in 2022 and beyond. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

41 min listen

#062 - Goodbye Facebook, hello...Meta?: So Facebook is going meta - with a new name (allegedly the name will be, ahem, meta). We have mixed feelings about it (and a lot to say). Plus, we are seeing Twitter's focus on newsletters and we are truly here for it. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

27 min listen

The Secret to Starting with Short-Form, and TikTok's War Against Amazon (Ep. 03) by Sweat Equity by Marketing Examined

57 min listen

#001 - 4 Social media trends you should look out for: The first episode of Alt Marketing School is out and live! In this first lesson, we take a deeper look at some of the upcoming social media and marketing trends for 2021 ? Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School

11 min listen

#059 - Why Twitter knows it is its time to shine: Twitter has made Becca REALLY angry this past week (where did Nuzzel go?). Yet, we are starting to see more and more people flocking to the platform. Is this a sign? Also, you may have missed the fact that IGTV has just disappeared - Instagram went sneaky of us on that one. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

25 min listen

#066 - Are you ready to take a break on Instagram?: Becca gives us some great ideas on how to use new Instagram Reels features and the option to take a break on the app. It's been a while, Clubhouse, nice to see you again. We talk about their new room recordings, Facebook watches you can now add to your Christmas wish list, new Facebook ads changes. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

33 min listen

#053 - The good, the bad and the ugly about the new Facebook glasses: Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

30 min listen

#073 - The social media trends for brand survival in 2022: We go behind the scenes of the TalkWalker social media trends report and look at some of the most interesting findings from the team. Join Fab and Dan as they cover the rise of the metaverse, how customer led campaigns are shaping marketing and why TikTok is here to stay. These trends will help you focus your 2022 strategy, ready for the age of the ‘now’ consumer. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

47 min listen

#083 - How to create content that builds trust on social media with Anna Brightman from Upcircle: You better brace yourself, team. Get your notepad at the ready, as it is going to be a good episode. Anna Brightman, the co-founder of Upcircle,takes us behind the brand's social media accounts (and so much more). We discuss UGC, embracing raw and unfiltered content, and lessons from embracing TikTok (and trending sounds). You'll learn about the benefits of creating native content for the platform and the crucial role of video in your strategy. We also discuss how you can use marketing to build trust and credibility, looking at user intent and how to get people to support you, not "buy" from you. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @alt by Alt Marketing School

28 min listen

#051 - Fab & Becca share predictions for the rest of the year: In this special episode recorded before Fab went on holiday, her and Becca explore predictions for the rest of the year based on some of the top news so far. Get ready for the prediction hat to come out with some wild theories. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

14 min listen

#054 - How LinkedIn is nailing its audience, whilst Twitter keeps missing the mark: Are social media platforms desperately competing for their audience's attention? Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

25 min listen

#004 - Why Your Website is Becoming Smarter Than You ?: Remember, you can listen to this episode on Apple Podcast, Spotify, Stitcher and all of your favourite podcast apps.Since when websites have become so damn smart? Oh, and they are about to get even smarter in 2021 (just in case you did not know). Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School

12 min listen

Ep 20: Facebook Ads for Food and Beverage - Slate Milk - Manny Lubin by DTC Podcast

39 min listen

#080 - Master optimal learning with JJ Ruescas: Sharing is an essential aspect of learning, and you can optimise the way you retain information, even as a marketer. How can you reframe failure to become a better learner? JJ is here to show us that we can change and challenge traditional learning (something at Alt Marketing School we can definitely get behind. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

43 min listen

#060 - 10 social media trends for 2022 with TalkWalker: This episode is sponsored by TalkWalker and will dive deep into the new TalkWalker and Hubspot social media trends report. 70+ industry leaders reveal the social media trends you should look out for in 2022 - among them our very own Fab Giovanetti. Becca and Fab are so excited to see so many of their predictions coming to life! Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

29 min listen

#065 - Why Twitter and LinkedIn are going after your website: This week is a ripe one, the social media world. Not only Linkedin has launched its freelancer marketplace, but Twitter is rolling out its professional profiles - seeing both platforms contending to become THE place for professionals to hang about. In the meantime, well, Facebook is doing its best to keep up - and Becca even gives Mark an idea for a new feature. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

35 min listen

#014 - How to get started with Instagram Guides for Business ?: In this solo episode, Fab provides us with some fun ideas of how to make the most of Instagram guides for your business to build brand awareness and encourage conversions. Guides may not be as hyped as other features, but they can be really fun. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School

8 min listen

#050 - How to market like you give a damn with Stephan Stegeman: Fab had an absolute blast talking to CEO and co-founder of Shop Like you Give a Damn Stephan. Not only we cover the importance of purpose in your message, but we dig deep into how to communicate your values to your audience in a way that sticks. You are truly going to love this one. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

32 min listen

#058 - Going against the tide with Joe Welstead & Harriet Osborne: In this episode of Alt Marketing School Fab has the pleasure to talk to the anti hustlers Joe & Harriet about everything storytelling, content and the future of connection. It's going to be an inspiring chat, full of truth bombs and a friendly reminder that kindness goes a long way. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School

35 min listen

Digital Marketing Channels by Startup Hustle

61 min listen

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#064 - Why social media live streaming is fuelling e-commerce trends

#064 - Why social media live streaming is fuelling e-commerce trends

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