Bonus: Join our crowdfunding campaign, shape the future of marketing

FromAlt Marketing School

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Bonus: Join our crowdfunding campaign, shape the future of marketing

FromAlt Marketing School

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Length:

5 minutes

Released:

Jul 14, 2021

Format:

Podcast episode

Description

It all started with an idea and a podcast. Alt Marketing School is a certification challenging students to look at marketing differently. Help us turn our idea into reality and join our crowdfunding campaign.

Released:

Jul 14, 2021

Format:

Podcast episode

Titles in the series (100)

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

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#007 - How emails helped scaling a business ? with Dan Murray-Serter from Heights: We're back, and we are back with a bang In the first episode of 2021 (cue party poppers) Fab has a chat with Dan Murray-Serter, co-founder of Heights, to talk about how newsletters and emails have supported Heights in its growth (and secured a crowdfunding goal in record time!) - expect the unexpected, including the guest appearance of the fluffiest cat in the UK. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School
43 min listen
#012 - Marketing Tips from Copywriting Pros ✍: In this interview-style episode, Fab is blessed with not one guest, but two splendid humans, Alexander and Sarabeth Lewis. Get ready to be showered with excellent copywriting advice, a few fervent rants about headlines and everything in between. We may be biased, but it's a good one! by Alt Marketing School
28 min listen
#010 - 5 Social Media Trends to Watch out for From the ? 2021 Hootsuite Report: In this episode, Fab translates a 54-page report into fab-ulous plain English (as well as a sprinkle of sass), as she sets off to summarise Hootsuite's Digital Trends report for 2021. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
19 min listen
#003 - How to plan a last-minute holiday campaign: This festive season is going to be hella different for marketers, yet that is not necessarily a bad thing. People are being selective with how they choose to spend their money — and it’s something consumers are looking at more than ever in 2020. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
11 min listen
#004 - Why Your Website is Becoming Smarter Than You ?: Remember, you can listen to this episode on Apple Podcast, Spotify, Stitcher and all of your favourite podcast apps.Since when websites have become so damn smart? Oh, and they are about to get even smarter in 2021 (just in case you did not know). Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
12 min listen
#001 - 4 Social media trends you should look out for: The first episode of Alt Marketing School is out and live! In this first lesson, we take a deeper look at some of the upcoming social media and marketing trends for 2021 ? Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
11 min listen
#009 - Marketing your e-commerce business ? with Omer Hazer: In this interview we talk online spending, selling and e-commerce. Expert Omer Hazer highlights some of the key steps to effectively market your e-commerce business, as well as fundamental practices to implement. by Alt Marketing School
42 min listen
#002 - How to Use Linkedin and Pinterest stories for your brand: Over the last month, in the space of ten days, both LinkedIn and Pinterest have released their own versions of “stories.” I know what you are thinking: Twitter’s “Fleets” have been leaving a very mild impression (almost a fleeting impression, some would say), and Facebook Stories are pretty much mindlessly reshaped Instagram stories on most pages. How will Pinterest and LinkedIn Stories be different? Let’s think about some fun ways we can jump on the trend before it even catches on. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
11 min listen
#028 - Marketing Soundbites: authenticity vs ego on social media: Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
30 min listen
#017 - The most important Instagram metrics you should be tracking ?: Instagram has been dabbling with the idea of hiding likes for quite a while now. Likes and followers are often considered vanity metrics.As a refresh, vanity metrics include any sort of catchy analytics that may be satisfying on paper, but cannot be attached to clear business goals. They may look good on a report, but no context for future marketing decisions, something actionable metrics can do. Basically, every good marketer’s nightmare. Why you may ask? Because every client you work with will obsess over them. Reframe your marketing tracking efforts by looking at other powerful metrics for your accounts. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
6 min listen
#033 - Do we really need Twitter's weather forecast?: Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
35 min listen
#005 - How to Up Your Video Strategy on Instagram ?: .You have a whopping three seconds to catch your audience’s attention on video, and this is why it’s particularly important to get the basics right. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
11 min listen
#006 - The Future of Going Live Online with Amy Leighton ?: Let’s celebrate the end of 2020 with a live special replay. This episode is coming from a Live on Linkedin called “coffee break-through” I run with Amy Leighton.In this last episode of coffee break-throughs for 2020, I talk to Amy about our experience with going live in 2020 and our words for 2021. Oh, and we sing some good ol’ carols for you too (seriously, watch until the end, it’s worth it). Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
24 min listen
#000 - Welcome to Alt Marketing School: It’s coming kids. After a lot of research, quite a good amount of grumbling and thinking I decided to give Alt Marketing school the medium it deserves to bring you the most engaging, fun, and inspiring marketing news, trends, and guides ? Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
2 min listen
#015 - How to build business momentum with Mark W. Schaefer: What is that difference that gives an idea, a person, or a business unstoppable momentum? In this episode, Fab talks to Mark W. Schaefer about his latest book, "Cumulative Advantage", and so much more. We are at this crossroad in marketing and bring in hope and purpose, and it's time we step up as marketers and be the change we want to see. by Alt Marketing School
31 min listen
⚡️ Bonus Episode: Evergreen Sales Funnels Misconceptions with Jack Born: It may still be official holiday time, but it's time for you to access a very special bonus episode of Alt Marketing School (OMG say what!) Listen to this short snippet for the replay of my amazing talk with Jack Born founder of Deadline Funnels for our 2020 Creative Impact Conference on how to create urgency when going evergreen ? Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
8 min listen
#035 - The intersection of frameworks and hacks when building your marketing strategy with Jess Audsley: Meet fellow Alt Marketing School teacher Jess Audley. We dive deep into the intersection of frameworks and hacks when building your strategy, as well as the role of social media in your marketing and much more. With over 30 years of experience in the industry, Fab and Jess could have talked for hours, but sadly due to time constraints this is all we had time for. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz Find out more about us on social TW: @altmarkschool IG: @altmarketingschool by Alt Marketing School
32 min listen
#018 - Why you shouldn't use ROI to understand marketing value: Why are we so obsessed with marketing to show a quantifiable return on investment? What if marketing could be about improvement, and not worth? In this controversial chat, Fab and Bill Skowronski discuss why marketing should be more about being better, rather than striving to be the 'best'. by Alt Marketing School
31 min listen
#011 - This is why people unsubscribe from your newsletter ?: What is the first thing you check when you start working in the morning? Most likely, you go straight into your inbox. There are 3.9 billion daily email users. This number is expected to climb to 4.3 billion by 2023. Email lists and email list building is still queen, however, it’s easy to breach that trust with one single email, so today we share three common cases in which people will most likely unsubscribe from your newsletters. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
8 min listen
#020 - Marketing soundbites: Zoom Fatigue, the future of Clubhouse: Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
31 min listen
#013 - Three creative ways to use Clubhouse for your brand ?: In this solo episode, Fab talks (yet again) about everyone's favourite topic of 2021 - Clubhouse. She explores a few fun ways to make the most of the simplicity of proposition of the app for both personal brands and businesses. From curated events all the way to summits, the sky is the limit. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
8 min listen
#023 - Preventing the growing pains of a social media team: We discuss how to scale social media efforts with a team. Learn about the areas that take up the most time for social media teams and what happens when teams grow. Is collaboration something that teams really need to focus on? Find out how teams can audit their current processes. by Alt Marketing School
31 min listen
#014 - How to get started with Instagram Guides for Business ?: In this solo episode, Fab provides us with some fun ideas of how to make the most of Instagram guides for your business to build brand awareness and encourage conversions. Guides may not be as hyped as other features, but they can be really fun. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
8 min listen
#016 - Marketing news roundup: latest and greatest from social media: In this special episode of the podcast, you get a first-hand experience of Fab and Becca's Clubhouse events, happening every Friday at 8.30am, where they run through the hottest news in the marketing world. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
26 min listen
#008 - Why everyone is obsessed with Clubhouse ?: Clubhouse App is an audio-only platform built and backed by tech investors. Since May 2020, this application has grown exponentially. Moving away from online video networking and Zoom filters, Clubhouse capitalises on audio content over any other format, opening a whole new way to deliver content and develop tough leadership. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
11 min listen
#019 - How to encourage diversity and inclusion in your marketing and business: In this episode, we have a close look at impact marketing, making a difference and making a positive change with Mindy Morgan Avitia. With strong values of authenticity, justice, and creativity she brings a breadth of community and social impact experience to her work. She’s passionate about authentic storytelling, listening deeply, and finding the truth. by Alt Marketing School
28 min listen
#037 - Why Instagram is pushing recommended content: Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
29 min listen
#045 - Where did 24 million Pinterest users go?: Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
21 min listen
#026 - Marketing soundbites: Instagram Captions, Twitter Spaces: Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
27 min listen
#021 - How we used Instagram Quick Replies to increase our sales: In this short episode, Fab talks about a recent experiment in which she managed to double conversions in less than a week by using a not-so-familiar Instagram feature: quick replies. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School
8 min listen

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EP 185 - From freelancer to agency owner with Tomisin Smith: Join Fab and guest Tomisin Smith to discuss the challenges of scaling a business, the importance of authentic social media content, and the future impact of AI on marketing. by Alt Marketing School
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184 - All your Podcast Questions Answered: Join Fab and co-host Jess Bruno to discuss podcast goals, ad spend credits, Instagram changes and much more! by Alt Marketing School
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EP 183 - How to shift your social media strategy for Summer: Join Fab and our co-host Becca Holloway to discuss summer campaign strategies, LinkedIn's new features, and the importance of authenticity. by Alt Marketing School
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EP 182 - When is a good time to step back from a platform?: Join our host Fab and co-host Emma York to discuss platform changes, audience engagement, and aligning values. by Alt Marketing School
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EP 181 - Sonia Thompson on How Inclusive Marketing Creates Superfans: Join our host, Fab Giovanetti and guest Sonia Thompson as they share personal reflections and profound insights. Shedding light on how we can create marketing that embraces everyone. by Alt Marketing School
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EP 180 - What Every Insta Guru is Saying Right Now: Fab and Jess are tackling the big question: should you start a fresh Instagram account for growth? They bust the myth that Instagram favours new accounts, proving that it’s all about quality content and smart strategies. by Alt Marketing School
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EP 179 - The Millennial Feature all Gen Zers are Obsessed With: Tune in and turn up your social media game as Fab and Becca guide you through the maze of metrics, visibility challenges, and a very unexpected feature come back will make Millennials go AW. by Alt Marketing School
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EP 178 - Market Like a Cowboy with Graham Todd (Todd): As we saddle up for a ride into the digital marketing Wild West, Todd shares how authenticity and genuine connections trump sales pressure and KPIs every time. by Alt Marketing School
52 min listen
EP 177 - Long-form content comes to social media: Join Fab and Emma to discuss long-form social content, platform trends, and caption shifts. by Alt Marketing School
41 min listen
EP 176 - Reels A/B Testing, Realness, and the Right Number of Hashtags: Join Fab and our guest Jess Bruno to discuss authentic engagement, audience strategies, and Many Chat dynamics. by Alt Marketing School
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EP 175 - Isabel Sachs on Kickstarting Your Creative Career: We're chatting it up with the one and only Isabel Sachs. This woman is a firecracker, having jumped into the university scene at just 17 and now she's running the show at I Like Networking. by Alt Marketing School
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EP 174 - The Secrets of Building a Thriving Community with the Marketing Meetup: Pull up a chair and join in, because James Sandbrook is here, and trust me, this guy knows a thing or two about bringing people together. He's going to spill the beans on what truly makes a community tick. by Alt Marketing School
58 min listen
EP 173 - Riding the Meme Wave and Strategic Brand Humuor in Social Media: In this episode, Fab and co-host Becca unravel the meme conundrum, the strategy behind TikTok's lure, and the impact of strategy on social media. by Alt Marketing School
40 min listen
EP 172 - Marked safe during Meta outage: Join Fab and Emma York to discuss content consistency, Meta’s Outage, TikTok strategy, and marketing outreach. by Alt Marketing School
36 min listen
EP 171 - 3 Ways to Elevate your SEO Game: Ever felt overwhelmed by the ever-changing landscape of SEO? Wondering how to decipher the technical jargon and incorporate user intent into your content strategy? Prepare to gain clarity on these pressing questions and more. by Alt Marketing School
26 min listen
EP 170 - Aligning Values with Action in Sustainable Marketing with Alya Annabi: Feeling the immense pressure to do it all, make a difference, and still worry about not measuring up? You're not alone. Our conversation with Alya Annabi unravels some seriously game-changing insights on setting boundaries, unabashedly living for yourself, and using intentional connections and personal passions to make a real impact. by Alt Marketing School
49 min listen
EP 169 - The Essential Marketing Skills to Dominate 2024: Dive into the heart of 5 essential marketing skills for 2024 with Fab in this not-to-be-missed episode. by Alt Marketing School
25 min listen
EP 168 - Navigating LinkedIn’s New Features: In this episode, Becca's dives deep into the creator mode and Fab's comparisons to TikTok's trajectory calls for serious strategy talk. Plus, Brennan Dunn pops in to sprinkle some wisdom on email content that actually speaks to your audience. by Alt Marketing School
31 min listen
EP 167 - Brennan Dunn's Masterclass in Personalised Email Marketing: Join Fab and our co-host Brennan Dunn to discuss personalised marketing, survey strategies, and powerful automations for your emails. by Alt Marketing School
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EP 166 - Unveiling the real value of LinkedIn Premium: Curious about LinkedIn's verification badge, the real value of LinkedIn Premium, and nifty tools like Break Cold? Join Fab and Emma for a LinkedIn deep dive. by Alt Marketing School
31 min listen
EP 165 - Master LinkedIn with Ease with Gus Bhandal: Join Fab and our guest Gus Bhandal to discuss turning everyday moments into content, the power of personal branding on LinkedIn, and the magic behind authentic engagement. by Alt Marketing School
48 min listen
EP 164 - Unlocking the Strategy Behind Skyrocketing Email Engagement: In today's special episode we're peeling back the curtain on a strategy so impactful, yet so underutilised, it might just be the missing piece in your email marketing puzzle. Get ready to dive into a world where engagement rates soar and subscriber lists grow. by Alt Marketing School
13 min listen
EP 163 - Fostering Hope and Building Inclusive Communities: Join Fab and our AMS graduate Anwulika Okonjo to discuss building a brand rooted in purpose, fostering hope, and embracing a discipline of hope in challenging times. by Alt Marketing School
36 min listen
EP 162 - Should you start on Instagram from scratch?: In this episode, Fab and Jess discuss various marketing trends and strategies for the new year - including the infamous mob wife trend. by Alt Marketing School
32 min listen
EP 161 - How to build your home YouTube studio with Kevin Shen: Join Fab and our guest Kevin Shen to discuss the importance of creating a welcoming and trusting environment for viewers, the significance of directing attention and crafting human-to-human interaction in a studio setup, and the challenges of sharing their journey and building in public. by Alt Marketing School
44 min listen
EP 160 - Appsumo's Outcome-Centric Product Strategy: Unlock the secrets of effective product-marketing collaboration by joining this incredible BONUS Q&A talk with Sarabeth Lewis from AppSumo. by Alt Marketing School
52 min listen
EP 159 - Podcast Marketing Trends to Watch Out For In 2024: Earlier this year, Jeremy Enns, the Founder of Podcast Marketing Academy and longtime friend of AMS organised the biggest survey that has ever been done related to what actually works to grow a podcast. by Alt Marketing School
60 min listen
EP 158 - 5 Golden Lessons to Supercharge Your Marketing Journey: Join us for a reflection on the last season of the podcast, plus some golden nuggets from our guests and the right inspiration to kick off 2024! by Alt Marketing School
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EP 157 - Dream Big, Plan Smart: What We are Planning for 2024: In this episode, Fab and Jess discuss their plans for 2024 and reflect on their approach to planning and growth. by Alt Marketing School
42 min listen
EP 156 - Future-Proofing Social Media Careers: In this episode, Fab and Emma discuss the evolution of social media managers over the past decade and the challenges they face in the industry. by Alt Marketing School
34 min listen

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Bonus: Join our crowdfunding campaign, shape the future of marketing

Bonus: Join our crowdfunding campaign, shape the future of marketing

Description

Titles in the series (100)

More Episodes from Alt Marketing School

Related podcast episodes