The growth of social media and online communities has undoubtedly changed the way companies can interact with their customers. The ability to generate ongoing feedback has given rise to community-based product development, the idea that customers can directly influence the direction of the products they support. Peter Yang has been involved in product development for Twitch and Facebook, and currently heads live audio efforts at Reddit. Join us as Peter touches on the value of building a community, the trends he’s seeing amongst creators and fans, and the future of social audio. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.