Nobody knows more about developing global IPs than Reggie Fils-Aimé, the retired President of Nintendo of America. Having worked on some of gaming’s biggest franchises, Reggie is poised to share his thoughts on how to make an IP appeal to global markets. What is the key to achieving success across a broad audience? How do you avoid fatigue to keep a license fresh and interesting? What are the opportunities and challenges of doing this in the modern day with gaming IPs moving into new mediums? Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.