Transmedia franchises have grown to dominate the global entertainment industry, but they’re a relatively new phenomenon in the United States and other parts of the world. As founder of Starlight Runner, a leader in transmedia storytelling, Jeff Gomez has played a huge role in this shift. Jeff draws on his experience to discuss the keys to achieving success across different mediums, including comic books, video games, animated series and more. Listen in for a discussion around the importance of designing narratives, building story worlds, and cultivating a fan base as we explore the future of franchise development. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.