What do social media startups, an AI replika of Albert Einstein and being a world famous rock star have in common? We’ll give you a hint - it isn’t cigarettes and booze. Today’s guest is David Usher and we dive deep into the Creative Process, what it shares across all forms of media and entertainment and how it is evolving with the ascension of AI. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.