Creating a successful original IP is a delicate process. A veteran of the triple-A industry, Raphael van Lierop founded the game studio Hinterland in 2012, creating one of the most successful self-published indie games in recent memory, THE LONG DARK. Raphael discusses everything that goes into cultivating a strong IP while breaking down transmedia trends, identifying the role of content creators in a franchise’s development, and considering a new ecosystem for game developers that offers more publishing opportunities than ever before. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.