Social Media evolved the entire marketing game and fashion industry. Lindsey Carter is here to talk about her efforts in social media while creating her athleisure brand, SET! She is the Founder and CEO of SET Active, a direct-to-consumer apparel company building confidence and connection through clothing. Lindsey’s passion for cultivating community and the strategic decision to initially only release apparel in limited edition colorways propelled SET Active into its cult-like status instantaneously. During our chat, we discussed building a community, making a brand a personality, active-wear trends, and more. I learned SO much. Hope you find this helpful in your business endeavors! This episode is brought to you by Topgolf, Dr. Pimple Popper, and JSX. It's golf. It's not golf. It's Topgolf. Download the app, book a bay and Come Play Around. Enjoy all the perks of private jet flying without the price tag, and book by the seat on jsx.com. Watch an All-New Season of Dr. Pimple Popper, Wednesdays at nine, eight central on TLC. Set your DVR. Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.