35 min listen
Great Big Story's Courtney Coupe: 'It's not about bulk and driving as many eyeballs as possible'
Great Big Story's Courtney Coupe: 'It's not about bulk and driving as many eyeballs as possible'
ratings:
Length:
29 minutes
Released:
Jul 16, 2019
Format:
Podcast episode
Description
In 2015, CNN launched Great Big Story -- a video-first media company that produces inspirational micro-documentaries. For its first four years, that meant building an audience on platforms. Now, as Coupe looks towards the future, she wants to see GBS continue to grow, not just in views, but also in audience impact. On this week's episode of The Digiday Podcast, Brian Morrissey sits down with Coupe to discuss the importance of strategy in diversifying platforms, knowing when to say no and why she wants to make GBS's website their premier online destination.
Released:
Jul 16, 2019
Format:
Podcast episode
Titles in the series (100)
Bloomberg Media's Keith Grossman on platforms: 'Be very wary': "Just putting all of our eggs in one basket because it’s the right short-term thing to do is not where we want to be." by The Digiday Podcast