33 min listen
NYT's head of ads Sebastian Tomich: The role of the publisher is to sell ideas
NYT's head of ads Sebastian Tomich: The role of the publisher is to sell ideas
ratings:
Length:
38 minutes
Released:
Jun 27, 2018
Format:
Podcast episode
Description
In which NYT's global head of advertising Sebastian Tomich argues that publishers will change direction on their agency businesses. Native is not going to save publishers. Instead, agency services are sitting alongside subscriptions, display, commerce, licensing and other business lines.
Released:
Jun 27, 2018
Format:
Podcast episode
Titles in the series (100)
Hearst’s Kate Lewis: One-third of Hearst’s magazine content is video: Last year, the big wave of pivoting to video washed over many media companies. Troy Young, global president for digital at Hearst Magazines, joined the Digiday Podcast last March and said half of Hearst Magazines' content would soon be video. This... by The Digiday Podcast