29 min listen
New York Times' David Rubin: Marketing has to win over the newsroom
New York Times' David Rubin: Marketing has to win over the newsroom
ratings:
Length:
27 minutes
Released:
Jan 10, 2019
Format:
Podcast episode
Description
With The New York Times's shift to focus on audience revenue, it's also put more of an emphasis on brand building. David Rubin, the first-ever chief marketing officer for the Times, is leading that charge. Rubin discusses the role of marketing in a newsroom, how the Times sees its brand around truth and the challenge of not being pigeonholed as an anti-Trump brand.
Released:
Jan 10, 2019
Format:
Podcast episode
Titles in the series (100)
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