FT’s Jon Slade: We stopped advertising on Facebook over political ads policy

FromThe Digiday Podcast

Start listening View podcast show

FT’s Jon Slade: We stopped advertising on Facebook over political ads policy

FromThe Digiday Podcast

ratings:

Length:

28 minutes

Released:

Jun 21, 2018

Format:

Podcast episode

Description

Facebook has rankled publishers with its political ads policy, which lumps promoted publisher content in with political advertising. For Jon Slade, the global chief commercial officer at the Financial Times, the policy was enough for the FT to pull advertising from Facebook in the U.S.

Released:

Jun 21, 2018

Format:

Podcast episode

Titles in the series (100)

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

Skip carousel

Hearst’s Kate Lewis: One-third of Hearst’s magazine content is video: Last year, the big wave of pivoting to video washed over many media companies. Troy Young, global president for digital at Hearst Magazines, joined the Digiday Podcast last March and said half of Hearst Magazines' content would soon be video. This... by The Digiday Podcast
33 min listen
News industry analyst Ken Doctor 'People will pay for quality content': This has been yet another turbulent year in the media industry, and publishers have pivoted to wherever they found potential for ad dollars or an alternative revenue model. Some are experiencing success with subscription models, particularly those... by The Digiday Podcast
29 min listen
Bustle’s Bryan Goldberg on digital media in 2018: ‘Consolidation has to happen’: There are many blaming digital media woes on ill-thought pivots to video and an addition to venture capital. Nonsense, according to Bustle Digital Group CEO Bryan Goldberg. The fundamental issue is there are too many digital publishers competing for... by The Digiday Podcast
33 min listen
Politico’s Poppy MacDonald: We’re not worried about the waning Trump bump: Politico has successfully steered its business model from advertising to subscriptions. Today, with 25,000 Politico Pro subscribers and a 90 percent renewal rate, Politico gets over 50 percent of its revenue from its high-priced subscription... by The Digiday Podcast
28 min listen
The Onion’s Mike McAvoy: ‘There’s no money in news feed video’: Last year, Univision acquired The Onion under its Fusion Media Group division. Since then, The Onion and Gizmodo Media Group combined their sales operations. On this week’s Digiday Podcast, The Onion’s president and CEO Mike McAvoy said the... by The Digiday Podcast
32 min listen
Business Insider’s Henry Blodget: ‘We don’t want to aim for reach growth anymore’: On this week's Digiday Podcast, CEO and co-founder of Business Insider Henry Blodget said the publisher, which has over 10 million followers across social media platforms, is not trying to grow reach anymore. As the publisher's focus shifts to... by The Digiday Podcast
42 min listen
Best of 2017: Facebook, subscriptions and commerce were the big themes for publishers this year: On this episode of The Digiday Podcast, we recap the big themes that emerged for publishers this year, from Facebook to the pivot to video to the focus on subscriptions. We bring you clips from top publishers like Bloomberg's Justin Smith, Axios' Jim... by The Digiday Podcast
34 min listen
Columbia University's Emily Bell: Facebook is reshaping newsrooms: Facebook and Google wrecked the media landscape in 2017, and while publishers might retrench slowly in 2018, the collateral damage has been massive. The platforms have been the breeding ground for fake news and newsroom restructurings, leading to... by The Digiday Podcast
41 min listen
Spirited Media’s Jim Brady: Growing audience through display advertising is ‘not natural’: On this week’s Digiday Podcast, Spirited Media’s Jim Brady talks about building a local news media business that's sustainable. The key to economic success for Spirited Media lies in a scaled events business rather than the display advertising... by The Digiday Podcast
29 min listen
Washington Post’s Jed Hartman: The industry needs to stop whining about the duopoly: While Google and Facebook hamper publishers' efforts to grow digital ad dollars, The Washington Post CRO Jed Hartman said on this week’s Digiday Podcast that publishers need to figure out their unique value and stop "whining about the platforms." by The Digiday Podcast
27 min listen
Al Jazeera's Yaser Bishr: Publishers are platform 'sweatshops': "Social media platforms are very bad to retain the audience." by The Digiday Podcast
33 min listen
Turner’s Howard Shimmel: Facebook’s not competing with TV: As TV media networks continue to get pulled into the digital and social ecosystems, Facebook's growing video demands and efforts to become a giant video platform seem like a threat to TV's ad dollars. On this week's Digiday podcast, Howard... by The Digiday Podcast
30 min listen
Hayley Romer: Advertisers must choose between publishers and platforms: It’s been about nine months since Emerson Collective, a philanthropic organization founded by Laurene Powell Jobs, acquired a majority stake in The Atlantic. On this week’s Digiday Podcast, The Atlantic’s svp Hayley Romer talks about the... by The Digiday Podcast
40 min listen
Quartz’s Kevin Delaney: Advertising is still a great business model for news: On this week’s Digiday Podcast, Quartz’s co-president and editor-in-chief Kevin Delaney defended the advertising business model and discussed the pivot to video, venturing into lifestyle and more. by The Digiday Podcast
36 min listen
Bloomberg Media's Keith Grossman on platforms: 'Be very wary': "Just putting all of our eggs in one basket because it’s the right short-term thing to do is not where we want to be." by The Digiday Podcast
35 min listen
‘People who suck at media use the duopoly as an excuse’: Highlights from the Digiday+ member event with Dotdash and Bustle: Digiday+ held an exclusive member event on May 23 featuring a rapid-fire discussion between Dotdash CEO Neil Vogel, Bustle CEO Bryan Goldberg and Digiday Editor-in-Chief Brian Morrissey. by The Digiday Podcast
45 min listen
HuffPost's Lydia Polgreen: Trump is not 'topic A' for most Americans: HuffPost editor-in-chief Lydia Polgreen recently wrapped up a listening bus tour that made stops in various cities across inland America. On this week's Digiday Podcast, she said that in her many interviews, Donald Trump's name didn't come up.... by The Digiday Podcast
34 min listen
The Daily Beast’s Heather Dietrick: 'Trust in platforms is down significantly': In the nine months under CEO Heather Dietrick’s charge, The Daily Beast has entered the competition for Donald Trump coverage with big players like The New York Times and The Washington Post. Like with other publishers, the Beast's Trump coverage... by The Digiday Podcast
26 min listen
The New York Times’ Meredith Kopit Levien on driving subs and the NYT as a lifestyle brand: The New York Times is one of a few privileged publishers that have transitioned into a subscription business, and to do this, it started behaving like a consumer brand, according to the Times’ evp and COO Meredith Kopit Levien. She talks about... by The Digiday Podcast
42 min listen
ABC’s Colby Smith: Follow the audience to grow digital, social reach: The answer to digital and social audience growth challenges for Colby Smith, vp of ABC News Digital, is to follow the audience. Since adopting this approach two years ago, the news network's digital division has produced content across all major... by The Digiday Podcast
31 min listen
Group Nine’s Christa Carone: Consolidation has helped us be more efficient: The pivot to paid is not on the cards for Group Nine, the holding company founded in 2016 that houses brands including The Dodo, NowThis and Thrillist. The goal for the media company: Use advertising, including branded content and entertainment,... by The Digiday Podcast
40 min listen
Conde Nast's Craig Kostelic: 'We’re completely embracing programmatic': The Food Innovation Group is home to legacy brands like Bon Appétit, but in the shift to digital, the magazine has become a complement to Bon Appétit's digital and social offerings. With the majority of the group's revenue now also coming from... by The Digiday Podcast
38 min listen
Genius’ Ilan Zechory: YouTube, not Facebook, is our focus for video: Genius has spent the past two years expanding beyond being an annotations site to adding original video content, with series like "Verified" and "Deconstructed." But Genius is not betting on Facebook, once the go-to for publishers new to video.... by The Digiday Podcast
51 min listen
Attn’s Matthew Segal: Directing audience to your own properties from Facebook is ‘a losing strategy’: Attn, the 3-year-old media brand that distributes video stories through social platforms, built itself into a short-form video giant by taking a Facebook-first approach. The publisher has tried to align its content with Facebook’s interests. On this... by The Digiday Podcast
42 min listen
Tasty’s Ashley McCollum: Big video view counts aren’t everything: BuzzFeed food brand Tasty has reached 1.8 billion views monthly on its Facebook videos, but it's looking increasingly beyond views to driving real-world action. Besides making food videos for social feeds, the brand is also selling merchandise... by The Digiday Podcast
36 min listen
Talking Points Memo’s Josh Marshall on making subscriptions half of revenue: Talking Points Memo founder Josh Marshall started the website as a personal blog in 2000. Today, TPM is a 25-person independent publisher that's moving from an ad-dependent model to over half of revenue coming from 26,000 subscribers. Marshall... by The Digiday Podcast
49 min listen
Reddit’s Jen Wong: Ads will be a big business for us: Reddit has 330 million monthly users on its platform but still struggles to woo advertisers. That’s why Jen Wong, its newly minted chief operating officer, is at Cannes. She talks about Reddit's advertising ambitions. by The Digiday Podcast
23 min listen
Bleacher Report’s Howard Mittman: Better to be a 'need' publisher vs 'feed': It's the year of loyalty for publishers, and as reverberations from Facebook's news feed change subside, only those that have created a need for their content will remain unfazed. At a Digiday Live Podcast event on Jan. 24, Bleacher Report CRO and CMO... by The Digiday Podcast
56 min listen
Upworthy’s Eli Pariser: Facebook is like gravity: Viral content site Upworthy arrived in the media industry in 2012, popularizing the famous headline formula that came to be known as clickbait. A year in, Fast Company named it the fastest-growing media site of all time. Then, a decline in... by The Digiday Podcast
39 min listen
Cheddar’s Jon Steinberg is betting big on OTT bundles by The Digiday Podcast
38 min listen

More Episodes from The Digiday Podcast

Skip carousel

How one content creator thrives on X, despite Elon Musk's shakeup by The Digiday Podcast
39 min listen
How FootballCo’s Jason Wagenheim is appealing to ‘soccer curious’ advertisers in the U.S. by The Digiday Podcast
53 min listen
Canva's CMO Zach Kitschke talks taking the Australian design platform's user base by The Digiday Podcast
44 min listen
How Nuuly plans to retain customer subscriptions, data after its first growth spurt by The Digiday Podcast
34 min listen
How Newsweek is plotting for audience and revenue growth this election year by The Digiday Podcast
53 min listen
Digiday Media Presents: The Return Season Three by The Digiday Podcast
3 min listen
Why Nylon is bringing back print by The Digiday Podcast
50 min listen
How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie by The Digiday Podcast
36 min listen
Inside Olipop's growth strategy with Chad Wilson, head of marketing by The Digiday Podcast
34 min listen
How Janice Min is selling entertainment advertisers on The Ankler by The Digiday Podcast
51 min listen
‘It's not just about the results': How Vox Media’s CRO Geoff Schiller is strategizing for ad sales in 2024 by The Digiday Podcast
54 min listen
'There's no e-commerce point-of-sale': Farmer's Fridge's marketing director Liz Mella hones in on non-traditional tactics by The Digiday Podcast
33 min listen
How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience by The Digiday Podcast
46 min listen
My Code’s CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing by The Digiday Podcast
45 min listen
How Group Black’s Kerel Cooper is trying to solve programmatic’s bias problem at the industry level by The Digiday Podcast
49 min listen
Magic Spoon co-founder Gabi Lewis talks cereal brand's expanded retail footprint and marketing strategy by The Digiday Podcast
43 min listen
PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape by The Digiday Podcast
41 min listen
How British GQ's Adam Baidawi reimagined the legacy men's luxury publication for a modern, global audience by The Digiday Podcast
60 min listen
How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms by The Digiday Podcast
51 min listen
Xerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024 by The Digiday Podcast
32 min listen
Bloomberg Media’s Christina Cook on strengthening advertiser relationships in 2024 by The Digiday Podcast
50 min listen
Duolingo's head of global social strategy, Katherine Chan, talks about making unhinged content work and learning from mistakes by The Digiday Podcast
37 min listen
‘More volatile now’: Digiday editors share top takeaways from 2023 by The Digiday Podcast
58 min listen
Digiday’s History of Ad Tech: Episode 4 with Ana Milicevic by The Digiday Podcast
45 min listen
Justin Smith explains how Semafor achieved profitable months in its first full year by The Digiday Podcast
57 min listen
Digiday’s History of Ad Tech: Episode 3 with Joanna O'Connell by The Digiday Podcast
41 min listen
Airbnb’s global head of marketing Hiroki Asai talks returning to big, bold campaigns and owning the brand narrative by The Digiday Podcast
32 min listen
Digiday’s History of Ad Tech: Episode 2 with Ari Paparo by The Digiday Podcast
45 min listen
Spill co-founder Alphonzo Terrell on attracting advertisers to marginalized social communities by The Digiday Podcast
53 min listen
Digiday’s History of Ad Tech: Episode 1 with Brian O’Kelley by The Digiday Podcast
62 min listen

Related podcast episodes

Skip carousel

Surveillance: US Inflation Cools Sharply by Bloomberg Surveillance
24 min listen
Sticky inflation and strong labor market don’t imply acceleration of US economy: Data trends are approaching Fed threshold for rate cuts The latest economic data releases this year suggest the labor market remains strong but is cooling and the consumer is resilient in the face of sticky inflation, especially on the services side ... by Global Research Unlocked
17 min listen
Surveillance: Retail Sales Miss With Gapen by Bloomberg Surveillance
20 min listen
What the Federal Reserve's New Policies Mean For Your Finances by Money For the Rest of Us
28 min listen
Surveillance: Inflation Persistence with Dudley (Podcast) by Bloomberg Surveillance
28 min listen
The PR Week: 2.1.2024 - Kevin Windorf, Financial Communications Society: He talks about raising the bar in financial sector marketing and communications. by The PR Week
35 min listen
Surveillance: Year of the Stock-Picker by Bloomberg Surveillance
22 min listen
Your Business Marketing Strategy is Rigged! Find Out Why with Phillip Stutts: Best-selling author and host of the Undefeated Marketing podcast, Phillip Stutts, comes from the cutthroat world of political and corporate marketing and has been described as a marketing maverick reshaping business success using the secret formula... by Path to Sales Mastery
33 min listen
Outmarketing your Competition with the Five-Step Marketing System: Phillip Stutts is the founder and CEO of Win BIG Media, a corporate marketing agency, and Founder/Executive Chairman of Go BIG Media, a political marketing ad firm. Over the course of more than two decades, he has contributed to 1,472 election... by The Home Service Expert Podcast
62 min listen
Erik Norland and Harley Bassman on Fed Policy, Volatility, MMT and Inflation: Erik Norland & Harley Bassman discuss the impact of Fed policy on volatility across assets since the pandemic and, more broadly, since the GFC. by Real Vision Daily Briefing: Finance & Investing
58 min listen
How Coining a New Term Can Encourage Specific Behaviors by The JM Buzz
3 min listen
092 Scott Rawcliffe - The 5 Things Needed for a Successful Facebook Marketing Campaign: Scott Rawcliffe is a trainer geek turned social media nerd who is an international presenter and the social media marketing mind behind some of the biggest names in the fitness industry. He specializes in helping fitness professionals grow their... by The Fitness Business Podcast
40 min listen
Bloomberg Surveillance: The Fed's Next Move by Bloomberg Surveillance
37 min listen
Research Recap | Is The Economy on Track for a Soft Landing?: Fed policy, inflation and jobs growth are top of mind — find out what they mean for the economy as J.P. Morgan experts share their insights and predictions. Join host Phoebe White, Head of U.S. Inflation Strategy as she talks to Michael Feroli, Chief... by Making Sense
14 min listen
JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes) by The JM Buzz
30 min listen
Surveillance: Slowing US Growth by Bloomberg Surveillance
33 min listen
The Best Ways To Effectively Measure SEO by Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
17 min listen
Bloomberg Surveillance: Bumpy Path Down for Inflation by Bloomberg Surveillance
31 min listen
The PR Week, 2.22.2024: Teddy Goff, Precision: The former adviser to President Barack Obama talks about everything from Tucker Carlson’s interview of Vladimir Putin to clients’ questions about AI. by The PR Week
43 min listen
Quants are Starting to Have to Consider Reddit by What'd You Miss This Week
30 min listen
The Future of Commerce? Themes From Visions 22 - Episode 246: In today’s podcast, we are talking with Phillip Jackson and Brian Lange from Future Commerce, a retail media and research brand. Kiri, Philip, and Brian are discussing VISIONS 22, the new extensive audiovisual trends report by Future Commerce.... by Ecommerce Braintrust
32 min listen
Surveillance: Goldman's Currie Bullish on Commodities by Bloomberg Surveillance
27 min listen
5 Things Growth Marketers Need To Understand About SEO by Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
22 min listen
2022 Fashion Brand Facebook Advertising Strategy That 5x'd a Brand's ROAS with Jessie Healy by Garlic Marketing Show
34 min listen
571. Kathy Hines, Unleashing Brand Fundamentals: Kathy Hines, former Chief Marketing Officer at brands like Kipling, The North Face, and Dickies, shares her experience at VF corporation. She started her career in career management consulting at Bain and later went on to Nike, where she gained... by Unleashed - How to Thrive as an Independent Professional
37 min listen
How To Think Like A CEO: Alex Fedotoff: Alex Fedotoff is one of the leading Facebook advertising strategists for e-commerce brands. His agency AF MEDIA helps brands to scale massively using results-oriented direct response advertising. Huffington Post calls him one of the foremost Facebook... by THINK Business with Jon Dwoskin
2 min listen
A Brand's Role in Helping Influencers Get Better: The Jason Falls Show - A Marketing Podcast by Winfluence - The Influence Marketing Podcast
9 min listen
Surveillance: US July CPI with Dutta by Bloomberg Surveillance
25 min listen
How Americans Feel About The Economy by FiveThirtyEight Politics
38 min listen
Raising Capital? BFG’s $125M Fund Should Be In Your Sights.: Venture capital firm BFG Partners invested in Mid-Day Squares when the brand’s founders were still hand crafting their functional chocolate bars in a Montreal apartment. BFG managing partners Tom Spier and Dayton Miller described their decision as... by Taste Radio
35 min listen

Discover this podcast and so much more

FT’s Jon Slade: We stopped advertising on Facebook over political ads policy

FT’s Jon Slade: We stopped advertising on Facebook over political ads policy

Description

Titles in the series (100)

More Episodes from The Digiday Podcast

Related podcast episodes