35 min listen
Group Nine’s Christa Carone: Consolidation has helped us be more efficient
Group Nine’s Christa Carone: Consolidation has helped us be more efficient
ratings:
Length:
40 minutes
Released:
Apr 16, 2019
Format:
Podcast episode
Description
The pivot to paid is not on the cards for Group Nine, the holding company founded in 2016 that houses brands including The Dodo, NowThis and Thrillist. The goal for the media company: Use advertising, including branded content and entertainment, to build a sustainable media business. At a live recording event of the Digiday Podcast, Group Nine president Christa Carone said the strategy has paid off. Sign up to subscribe to Digiday Plus for three months for only $49. Use code INTRO at checkout.
Released:
Apr 16, 2019
Format:
Podcast episode
Titles in the series (100)
Bloomberg Media's Keith Grossman on platforms: 'Be very wary': "Just putting all of our eggs in one basket because it’s the right short-term thing to do is not where we want to be." by The Digiday Podcast