29 min listen
Hearst’s Mike Smith explains WTF is programmatic advertising
Hearst’s Mike Smith explains WTF is programmatic advertising
ratings:
Length:
43 minutes
Released:
Apr 23, 2019
Format:
Podcast episode
Description
Programmatic advertising is playing a larger role in the future of publishing. Recent Digiday research found that over half of publishers now generate more revenue from programmatic advertising than any other channel. On this episode of the Digiday Podcast, Mike Smith, chief data officer at Hearst, joined Digiday editor-in-chief Brian Morrissey in an attempt to break down the current state of programmatic advertising.
Released:
Apr 23, 2019
Format:
Podcast episode
Titles in the series (100)
Spirited Media’s Jim Brady: Growing audience through display advertising is ‘not natural’: On this week’s Digiday Podcast, Spirited Media’s Jim Brady talks about building a local news media business that's sustainable. The key to economic success for Spirited Media lies in a scaled events business rather than the display advertising... by The Digiday Podcast