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USA Today’s Kris Barton on building publishing products that also make money

USA Today’s Kris Barton on building publishing products that also make money

FromThe Digiday Podcast


USA Today’s Kris Barton on building publishing products that also make money

FromThe Digiday Podcast

ratings:
Length:
33 minutes
Released:
Sep 12, 2019
Format:
Podcast episode

Description

Building publishing products is fraught with challenges, as product leaders have to balance various constituencies -- editorial, sales, marketing -- that sometimes have competing goals -- all while keeping users top of mind.
“It serves its purpose,” Barton said on this week’s Digiday Podcast. “It allows both sides of the business to be represented. It allows the newsroom to be represented, and for the newsroom to be funded. There are times we want to minimize that, but there are times to say it’s delivering our goal of delivering quality journalism to our consumers and be able to pay for it.”
Released:
Sep 12, 2019
Format:
Podcast episode

Titles in the series (100)

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.