43 min listen
How Libsyn plans to challenge Spotify for podcast dominance
How Libsyn plans to challenge Spotify for podcast dominance
ratings:
Length:
43 minutes
Released:
Sep 14, 2022
Format:
Podcast episode
Description
Visit Memberful: https://memberful.com/simonowens The podcast industry is around 17 years old, and Libsyn was among the first companies launched to service that industry. For most of that time, it focused on paid podcast hosting, but in recent years it’s acquired companies that specialize in podcast advertising and subscriptions. Libsyn needs that more diverse product offering if it wants to compete with rising podcast behemoths like Spotify and SiriusXM. I recently sat down with Dave Hanley, who helps run its advertising operations. He told me the story behind Libsyn’s acquisition of his podcast advertising platform and the company’s strategy for recruiting the next generation of hit podcasts.
Released:
Sep 14, 2022
Format:
Podcast episode
Titles in the series (99)
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