47 min listen
Episode 78: Simon Thompson on The Power of Content Creation and Using Podcasts to Build Authority
Episode 78: Simon Thompson on The Power of Content Creation and Using Podcasts to Build Authority
ratings:
Length:
24 minutes
Released:
Oct 23, 2018
Format:
Podcast episode
Description
Podcasts. We’ve all listened to them. But how do you get your target audience to choose the right ones to listen to – yours? Over the past several years there’s been a tremendous popularity increase in podcasts, and with more and more to choose from, it's become very difficult to differentiate. Simon Thompson, Co-founder of Content Kite, joins us to talk about how you can rise above the noise with your podcast and, if used correctly, how you can elevate your brand’s image.
Released:
Oct 23, 2018
Format:
Podcast episode
Titles in the series (100)
Jiri Marousek on How Building a Capable Internal Team Equals More Revenue: You’ve seen plenty of companies focused on pushing sales organizations hard to generate more revenue. There’s often a focus inside companies to get more out of the salespeople they have. This is a viable plan of attack, but it’s not the only one. Over the last five years, we’ve seen an increase in marketing and services agencies, and they aren’t cheap—even if the services they provide are seen as critical. So today, we want to talk about how building that internal capability is not only worth the investment: it can also increase revenue. To do that, we’re talking to Jiri Marousek, Chief Marketing Officer at the AOPA (Aircraft Owners and Pilots Association). Find a breakdown of this episode here. by The B2B Revenue Executive Experience