The biggest difference between the Creator Economy and traditional media

How Ben McCarthy built a Salesforce-focused media company with 400,000 monthly readers: My newsletter: Ben McCarthy didn’t set out to create a media company focused on Salesforce, he just began blogging about his use of the product as a way to document the various use cases he encountered. As it turned out, there were thousands... by The Business of Content

42 min listen

How Joe Pulizzi built and sold The Tilt, a newsletter and conference business geared toward creators: Get $100 your CEX tickets by entering the discount code OWENS100 My newsletter: When Joe Pulizzi launched The Tilt in 2021, he already had a pretty good idea of how to build a successful media company. Back in 2017, he had sold his... by The Business of Content

46 min listen

How Brad Hargreaves built Thesis Driven, a newsletter and data product focused on real estate: My newsletter: When it comes to knowing all the intricacies of real estate investment, few are more knowledgeable than Brad Hargreaves. In 2015 he founded Common, a company that manages rental properties and consults with real estate... by The Business of Content

56 min listen

How Andreas Sator built one of the most popular podcasts in Austria: My newsletter: I spend most of my time on this show interviewing entrepreneurs who founded English-language media outlets – mostly because that’s the only language I speak – but that doesn’t mean I’m not interested in the media... by The Business of Content

45 min listen

How to grow your audience in a post-Facebook world: My newsletter: Earlier this month, I sent a newsletter to my audience with the subject line: “Ask me a question.” Basically I told everyone to jump into the comments section of the post and ask me any questions they have about the media... by The Business of Content

62 min listen

How William Knight built Early Morning Media, a B2B newsletter company: Before William Knight launched Early Morning Media, he had worked for years at a company that specialized in sending press clippings to corporate clients. While these services were mostly utilized by a client’s internal communications team, William... by The Business of Content

48 min listen

How Tom Arbuthnot built Empowering Cloud, a media comapany focused on Microsoft cloud products: My newsletter: The rise of cloud computing introduced all sorts of benefits for the enterprise software space. Not only could license holders access their accounts from virtually anywhere, but it also allowed the software companies to... by The Business of Content

36 min listen

How CJ Gustafson built Mostly Metrics, a newsletter for CFOs: My newsletter: I think everyone likes to think of themselves as being financially savvy, especially if, like me, you write about business topics, but how many of us truly understand finance terms that are bandied about like gross profit and... by The Business of Content

43 min listen

How Sam Koslowski helped build The Daily Aus, a social first media outlet in Australia: My newsletter: For most of Instagram’s existence, it wasn’t thought of as a platform for distributing news, but a growing number of media entrepreneurs have figured out ways to leverage its photo and video features to deliver engaging news... by The Business of Content

43 min listen

The state of newsletter advertising in 2024: Subscribe to my newsletter: Ask about just any media executive, and they’ll tell you that the year 2023 was not a good one for the advertising business. A combination of high interest rates and an uncertain economy made companies extremely... by The Business of Content

40 min listen

How Riad Chikhani built GAMURS Group, one of the largest gaming media companies in the world: My newsletter: By the time Riad Chikhani was 16 years old, he had already built a hugely successful online community for gamers and then sold it for a healthy sum. Two years later, he founded the company that would eventually become GAMURS... by The Business of Content

58 min listen

How to monetize newsletters on LinkedIn: Earlier this month, I sent a newsletter to my audience with the subject line: “Ask me a question.” Basically I told everyone to jump in the comments section of the post and ask me any questions they have about the media industry or creator... by The Business of Content

61 min listen

How Jack Kramer and Nick Martell sold their media company to Robinhood and then bought it back: My newsletter: When Jack Karmer and Nick Martell launched their daily newsletter Market Snacks in 2011, they kept their names off the publication so that it wouldn’t jeopardize their finance day jobs. But once the newsletter started to... by The Business of Content

54 min listen

How Cityside built a sustainable model for local news: My newsletter: It’s no secret that local journalism has struggled since the Great Recessions, with hundreds of newspapers shuttering and thousands of reporters losing their jobs. Over the past few years, entrepreneurs have launched dozens of... by The Business of Content

57 min listen

How Lucas Grindley helped Next City grow to 1,000 paying members: Subscribe to my newsletter: Lucas Grindley knows something about building sustainable revenue streams for media companies. When he was hired to Here Media, a network of LGBT news outlets, it was losing money, but over a period of six years he... by The Business of Content

45 min listen

Will Spotify's audiobook streaming be good for authors?: Sign up for my newsletter: It’s been nearly five years since Spotify announced it would diversify its audio offerings beyond music streaming, and while it spent most of that time building its podcast capabilities, it made no secret that it... by The Business of Content

31 min listen

How Gabe Fleisher built Wake Up To Politics, a daily newsletter with over 50,000 subscribers: Subscribe to my newsletter: There are plenty of popular politics newsletters out there, but none with the kind of unique origin story of Wake Up to Politics. It was started by Gabe Fleisher when he was only 9 years old. While the early... by The Business of Content

44 min listen

Will Buzzfeed file for bankruptcy in 2024?: It’s been a bad few years for Buzzfeed. After a disastrous IPO in 2022, it’s faced a tanking stock price, declining revenue, and a shutdown of its news division. But things only look to get worse in 2024. As Adweek’s Mark Stenberg... by The Business of Content

35 min listen

How Kelsey Ogletree built Pitchcraft, a membership community for PR pros: How do you write about the travel industry when people can’t fly on airplanes? That’s a question Kelsey Ogletree had to ask herself in 2020 at the beginning of the pandemic. By that point, she had worked for several years as a freelance travel... by The Business of Content

39 min listen

How Ash Read built Living Cozy, a product review site monetized with ecommerce: Ash Read didn’t launch a review website about household products because of some lifelong interest in home decor; instead, his interest came about simply because he was moving into a new house and needed to furnish it. While it was easy to... by The Business of Content

42 min listen

How Dylan Bowman built Freetrail, a media outlet for trail runners: For most of his career as professional ultra marathoner, Dylan Bowman didn’t have much of an online presence, but in 2019, he suddenly found himself with a lot of time on his hands after he broke his left ankle and had to take a year off from... by The Business of Content

49 min listen

How B2B publisher Skift scaled its business by diversifying its revenue streams: In 2011, Rafat Ali launched Skift, a B2B publisher that covers the travel industry. At first, Skift was mainly monetized with advertising, but Rafat quickly realized that scaling a B2B niche outlet required a diverse set of business models that... by The Business of Content

55 min listen

How Starter Story ditched recurring payments and built a $1.5 million information product: Patrick Walls is the founder of Starter Story, an outlet that’s published thousands of case studies on how entrepreneurs built successful businesses. At one point, he was selling upward of $50k a month in sponsorships. But earlier this year,... by The Business of Content

59 min listen

How Casey Keirnan built A.M. Hoops, a basketball YouTube channel with over 400,000 subscribers: It used to be if you wanted to break into broadcast media you first had to start small – by getting a job as a correspondent at a local news station and then working your way up to bigger and bigger markets. That’s the career trajectory... by The Business of Content

47 min listen

How Philip Ideson built The Art of Procurement, a B2B outlet that covers a $6 billion industry: If you run any sufficiently large organization, one of the biggest threats to your business is runaway costs. The largest companies can use upwards of thousands of suppliers for everything ranging from software technology to building materials, and... by The Business of Content

42 min listen

How Eric Newcomer built his tech newsletter up to over 65,000 subscribers: There’s a common criticism lodged against Substack that its model of paid subscriptions could never support original journalism, and instead it only caters to the kind of opinion journalism that can be churned out at a high rate. Eric... by The Business of Content

42 min listen

How Jay Shabat built Airline Weekly, one of the earliest newsletters covering the travel industry: When Jay Shabat launched his newsletter in 2004, he had absolutely no experience in journalism or in operating a media company. This was also long before the era when it became easy to distribute paid newsletters. But what Jay did have was a... by The Business of Content

38 min listen

How JR Raphael built Android Intelligence, a thriving newsletter: Today, Android is the number one operating system for smartphones, but when Google launched the product in 2008, the iPhone already had a huge head start. Most consumers didn’t know it existed, and even the tech press didn’t take it super... by The Business of Content

52 min listen

Simon answers your questions: Subscribe to my newsletter: by The Business of Content

60 min listen

This YouTuber used his channel to launch a teaching platform: In some ways, Rahul Pandey’s career as a YouTuber has been pretty typical. After several years working at large tech companies like Pinterest and Facebook, he started uploading videos that gave career advice to other engineers who are trying to... by The Business of Content

41 min listen

Discover this podcast and so much more

The biggest difference between the Creator Economy and traditional media

The biggest difference between the Creator Economy and traditional media

Description

Titles in the series (99)

More Episodes from The Business of Content

Related podcast episodes