Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. During the show you will learn:  The concept of a marketing stopping list Low cost ways of reaching your audience through social media Facebook Watch: How to engage customers with organic content on social media