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Buzzsprout's Alban Brooke tells us all about their new mid-roll ads platform. Spotify describe RSS as “outdated technology." while claiming they will reach one billion listeners by 2030 and generate US$100 billion in revenue.

Buzzsprout's Alban Brooke tells us all about their new mid-roll ads platform. Spotify describe RSS as “outdated technology." while claiming they will…

FromPodnews Weekly Review


Buzzsprout's Alban Brooke tells us all about their new mid-roll ads platform. Spotify describe RSS as “outdated technology." while claiming they will…

FromPodnews Weekly Review

ratings:
Length:
48 minutes
Released:
Jun 10, 2022
Format:
Podcast episode

Description

Special GuestAlban Brooke - Head of Marketing at Buzzsprout. Buzzsprout the world’s second largest podcast host, has just formally announced Buzzsprout Ads, letting podcasters buy adverts for their shows (and other podcasters to earn revenue).We’re using them - automatically inserted by Buzzsprout Ads.Show Notes & LinksSpotify had an Investor Day last Wednesday.“Spotify share price slid 55% this year. Daniel Ek said Spotify would grow beyond music, increasing creator tools and moving into audiobooks. This growth, Ek predicted, would take the company to 10 times its current size, with an aim to reach one billion listeners by 2030 and generate US$100 billion in revenue.”Maya Prohovnik said Spotify brought in around €200m ($215m) in podcast revenue last year. Podcasting lost the company €103m ($110m), though is expected to turn a profit within two years.Maya Prohovnik described RSS as “outdated technology”, and said they have been able to replace it for their on-platform distribution. She also claimed that every new Anchor show brings 2.5 new monthly active users to the Spotify platform.iHeart’s Conal Byrne writes for Forbes, promoting the benefit of RSS, which was soundly denigrated by Spotify in their presentation.Bloomberg’s Ashley Carman noted in an entertaining Twitter thread that Joe Rogan was missing from their presentation.Blubrry has emailed its podcast hosting customers that the company is ready to launch programmatic advertising.AVURLAssetHTTPUserAgentKey has just appeared in Apple’s documentation for the next version of iOS, allowing all podcast apps to correctly state their user agent. Developers can adopt this today; theSupport the show Website: weekly.podnews.net Email: weekly@podnews.net Twitter: @jamescridland / @podnews and @samsethi / @samtalkstech Lightning/NOSTR: ⚡james@crid.land and ⚡sam@getalby.com Mastodon: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support This podcast supports both transcripts and chapters, if your podcast app doesn’t then grab a new app from podnews.net/newpodcastapps
Released:
Jun 10, 2022
Format:
Podcast episode

Titles in the series (100)

The last word in podcasting news. Every Friday James Cridland (⚡james@getalby.com ) and Sam Sethi (⚡sam@getalby.com) review and analyse the week's top podcasting news as covered on Podnews. They also interview some of the biggest names in podcasting making the news ... Support the show at https://weekly.podnews.net, or hit the boost button! ... Sponsored by Buzzsprout: podcast hosting made easy.