52 min listen
John L. Sullivan, "Podcasting in a Platform Age: From an Amateur to a Professional Medium" (Bloomsbury, 2024)
John L. Sullivan, "Podcasting in a Platform Age: From an Amateur to a Professional Medium" (Bloomsbury, 2024)
ratings:
Length:
38 minutes
Released:
Apr 27, 2024
Format:
Podcast episode
Description
Podcasting in a Platform Age: From an Amateur to a Professional Medium (Bloomsbury, 2024) explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form.
Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms. This book focuses on three major aspects of this transformation: formalization, professionalization, and monetization. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself.
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Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms. This book focuses on three major aspects of this transformation: formalization, professionalization, and monetization. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Apr 27, 2024
Format:
Podcast episode
Titles in the series (100)
Chris Miller, “The Struggle to Save the Soviet Economy” (UNC Press, 2016): One of the most interesting questions of modern history is this: Why is it that Communist China was able to make a successful transition to economic modernity (and with it prosperity) while the Communist Soviet Union was not? by New Books in Economic and Business History