19 min listen
Interview: Creative Testing in Social Commerce, with Narain Jashanmal, Director of ECommerce Partnerships at Facebook
Interview: Creative Testing in Social Commerce, with Narain Jashanmal, Director of ECommerce Partnerships at Facebook
ratings:
Length:
30 minutes
Released:
Jul 6, 2020
Format:
Podcast episode
Description
Consumers hate friction in their shopping journey. The new capability on Instagram and Facebook to checkout directly on the social platforms offers brands a perfect testing ground to develop new end-to-end experiences in social commerce. Narain Jashanmal, Director of ECommerce Partnerships at Facebook, joined Peter to discuss how brands can make the most of this opportunity to connect directly with their consumers from discovery to purchase to advocacy.
Released:
Jul 6, 2020
Format:
Podcast episode
Titles in the series (100)
The Marketplace Explosion: Seems like these days, everyone is starting a marketplace. Does a brand choose to play or not? Rob and Peter discuss the onslaught of marketplaces and the need to prepare for an ever-increasing array of places to show and sell direct. by Unpacking the Digital Shelf