The Marketplace Explosion

FromUnpacking the Digital Shelf

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The Marketplace Explosion

FromUnpacking the Digital Shelf

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Length:

19 minutes

Released:

Aug 24, 2020

Format:

Podcast episode

Description

Released:

Aug 24, 2020

Format:

Podcast episode

Titles in the series (100)

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for brands, visit us at www.digitalshelfinstitute.org

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Interview: Retailer Ad Platforms: Why, How, and Where to Invest with Russ Dieringer from Cleveland Research: Seems like every major retailer is building an ad platform. Where should you invest? Is it trade or media spend, or both? How do you organize your teams to test and optimize in each channel? Russ Dieringer, Executive Director of the Ecommerce Council at Cleveland Research, shares new research on how to evaluate and execute a strategy in the world of rapidly evolving retailer ad platforms. by Unpacking the Digital Shelf
35 min listen
Roundtable: What Manufacturer Execs are Telling Us: Molly Schonthal, who leads the DSI's Executive Forum, joins Peter to share the hot takes from her recent conversations with brand manufacturer leaders. by Unpacking the Digital Shelf
33 min listen
Introducing: Unpacking the Digital Shelf: Unpacking the Digital shelf is the only podcast created for manufacturers strategizing to win in the digital age. In this episode, we introduce you to a sample of the conversations you can expect in the episodes to come. Listen in! by Unpacking the Digital Shelf
5 min listen
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf
40 min listen
Roundtable: The Halloween Episode - What's Scary In Manufacturing: On our weekly roundtable of what's happening in manufacturing, we're talking Halloween - or at least what's scary in manufacturing these days. Turns out it's trade wars and industry-killing millennials. Featuring host Peter Crosby, Rob Gonzalez, and Molly Schonthal. by Unpacking the Digital Shelf
27 min listen
Roundtable: Can IDs and Blockchain Stop Counterfeiting?: Our weekly roundtable explores the most important news and trends in manufacturing, and we investigate counterfeiting and winter sports entering the B2B ecommerce world in our latest episode. Learn more about Ralph Lauren’s plans to authenticate merchandise with IDs, find out why the blockchain dress exists, and learn how one company will let you trace your sweater back to the exact sheep it came from. Featuring Rob Gonzalez, Molly Schonthal, and Justin King. by Unpacking the Digital Shelf
32 min listen
Roundtable: Giving Thanks at the DSI: From robots to the evolution of ERP, we drop some gratitude for what we think are some of the coolest, best, most significant events in digital commerce in the past year. Featuring host Peter Crosby, as well as all three of the founding members of the Institute: Rob Gonzalez, Molly Schonthal, and Justin King. by Unpacking the Digital Shelf
23 min listen
Deciding to Win in CPG: Interview with Sam Gagliardi, SVP of Ecommerce at IRI: Digitally native CPGs are scrappy and focused. Big CPGs have scale and presence. To win, you have to be both. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sam Gagliardi, SVP of Ecommerce at IRI lays out the decision path to CPG success. by Unpacking the Digital Shelf
38 min listen
Roundtable: B2C Geekout: L'oreal Gets Perso-nal: This week, Peter and B2C maven Molly Schonthal talk about L'Oreal's CES announcement, discovery in grocery, and China digital consumer journeys. by Unpacking the Digital Shelf
37 min listen
Roundtable: Stores Close, But New Revenue and Margin Opportunities Ahead: This week, Peter and Rob dig into the 2019 store closing stats, and talk about some potential sources of new revenue and margin in 2020. by Unpacking the Digital Shelf
30 min listen
Technology that Drives Outcomes: Interview with Suzanne Abate from The Development Factory: A true digital transformation partnership between business and IT must focus on products, not projects. Outcomes, not outputs. In an interview with Peter Crosby and Molly Schnotha Suzanne Abate, owner of the Development Factory, describes how technology products can contribute to higher levels of connectedness, productivity, and profitability. by Unpacking the Digital Shelf
34 min listen
Roundtable: The Walmart Triple Play: Walmart had a very busy week of news, what with changes in merchandising teams, Walmart adds a +, and fulfillment news. Peter and Rob have it all for you. by Unpacking the Digital Shelf
20 min listen
Roundtable: 2020 B2B Dos, Don'ts, and Duds: In the first episode of this decade, Peter and Justin King tackle a list of dos and don'ts for B2Bs in 2020. by Unpacking the Digital Shelf
33 min listen
Roundtable: Drunk Shopping, VC DTC, Andy Is Dunn with Walmart: Tis' the season for drunk shopping and executive exits! Peter Crosby and Rob Gonzalez drunk shopping economy, VC-fueled DTC brands, and Andy Dunn exiting Walmart. by Unpacking the Digital Shelf
28 min listen
Interview: How Emerging Brands Survive - and Thrive - in a Downturn, with Karen Howland: During a downturn, there are factors that work in favor of an emerging brand driving sales and engagement with their consumers, and there are headwinds. Karen Howard, Managing Director of Circleup, an investment platform for early-stage consumer brands, shares data and insights on how emerging brands should think about surviving, and thriving, in the current environment. by Unpacking the Digital Shelf
30 min listen
Roundtable: How CPG Will Thrive In the Roaring 20s: This week, Peter talks with John Carroll, former VP/GM at Coca Cola, who shares his view on what CPGs must do to win in this new decade. by Unpacking the Digital Shelf
37 min listen
Driving Digital Shelf Excellence Worldwide: Interview with JJ Schmidt, Global Product Manager at Mars: The ongoing journey to digital shelf excellence at global CPG brand Mars holds lessons for every business leader. In an interview with Peter Crosby and Molly Schonthal, JJ Schmidt, Global Product Manager at Mars details the organizational and technology transformation required to get agile and achieve results. by Unpacking the Digital Shelf
39 min listen
First-Mover B2B Advantage: Interview With Brian Beck, Author of ‘B2B Billion Dollar Ecommerce’: For B2B manufacturers, there is still a huge first-mover advantage available in ecommerce channels. Brian Beck, the author of B2B Billion Dollar Commerce, joins the podcast to outline the strategies to show up and stand out on the digital shelf. by Unpacking the Digital Shelf
35 min listen
Roundtable: Why It Matters that Amazon Cut Affiliate Marketing: Amazon cut affiliate marketing rates this week. So what? Turns out, it is a wakeup call for brands about Amazon's market power. Rob and Peter unpack it all. by Unpacking the Digital Shelf
26 min listen
Roundtable: Fake Reviews and Lord & Taylor Gets Bagged: Yes, somewhere there's a millennial in Brooklyn writing fake reviews by the truckload. Peter Crosby and Rob Gonzalez talk the dark underbelly of the reviews world plus Lord & Taylor getting snapped up by Le Tote. by Unpacking the Digital Shelf
22 min listen
Interview: Jason Goldberg on Creative Commerce in the time of COVID: Listen in on a conversation with one of the smartest people in commerce and a podcasting legend, at least to us at the DSI. Jason Goldberg, Chief Commerce Strategy Officer at Publicis and co-host of the Jason and Scot show, joins Peter and Rob to talk what the heck is going on in commerce and posit brazen predictions of the future. by Unpacking the Digital Shelf
48 min listen
Roundtable: Nike Divorces Amazon & Forrester Reads Its 2020 B2B Crystal Ball: Our weekly roundtable explores the most important news and trends in manufacturing, and we take on Nike calling it quits with Amazon and what it means for everyone else. Also, Forrester analysts Joe Cicman and Allen Bonde have issues their 2020 Predictions for B2B Commerce, and the panel weighs in. Featuring Peter Crosby, Rob Gonzalez, and Justin King. by Unpacking the Digital Shelf
32 min listen
Roundtable: Will Casper Ghost Us?: This week, This week, Peter and Rob do a deep dive on Casper's IPO filing and what it means for DTC. Plus, mockery of US states via their 2019 top Walmart purchases. by Unpacking the Digital Shelf
23 min listen
How to Be #1: Interview with Mike Moumoutjis, General Manager, Goodbaby International: Winning in digital means picking your battles, building a test and learn strategy, and then scaling. Peter Crosby and Molly Schonthal spoke with Mike Moumoutjis, General Manager at Goodbaby International, to get real about what it takes to get closer to the consumer and become their first choice. by Unpacking the Digital Shelf
36 min listen
Those Darn B2B Millennial Buyers and Their Questions: Interview with Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity: Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity, talks about how manufacturers must adapt to the new digital B2B buyer’s journey by Unpacking the Digital Shelf
27 min listen
Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler: New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob Gonzalez spoke with Luke Garro, EVP and Content Director at marketing agency GYK Antler, about the best practices for brands to drive connection and commerce through social. by Unpacking the Digital Shelf
37 min listen
Roundtable: The B2B Geekout Episode: This week, Peter and Justin King talk digital supply chains, new methods for managing payment terms, and...Legos? by Unpacking the Digital Shelf
24 min listen
Roundtable: Tectonic Shifts or Snap Back?: There are some dramatic shifts happening right now in commerce. Are they likely permanent, or will they snap back? Peter and Rob highlight the major shifts and how digital pros can respond. by Unpacking the Digital Shelf
29 min listen
Roundtable: Moncler Innovates, Coke Re-CMOs, Xeroxing Parts: In the ultimate episode of this decade, we discuss how Moncler and other brands drive innovation, the Coca Cola CMO returns and whether we will be Xeroxing parts in 2020. by Unpacking the Digital Shelf
30 min listen
Roundtable: DTC Brands Find Out That Retail Is Hard, Meanwhile Kroger Has Big Week: It was a tough week for direct to consumer brands as grooming company Harry's had a major investment challenged by the FTC, and online consumer goods store Brandless shut down. Meanwhile, major retailer Kroger received a $550 million investment from Berkshire Hathaway. Peter and Rob break down what all of this means. by Unpacking the Digital Shelf
25 min listen

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Your Packaging has 3 Seconds to Sell, with Michael Keplinger, Founding Partner at Smashbrand: On today’s episode, we return to the place where commerce started - a consumer, walking through a store, scanning the packaging, looking for what they need - or didn’t know they needed. In the digital world there is more space to tell your story, but in-store, you’ve got three seconds. Michael Keplinger, Founding Partner at Smashbrand, joined the podcast to articulate the modern testing strategy to ensure that the packaging creative you craft is truly what will make the sale - and how those lessons can be applied across all your channels. by Unpacking the Digital Shelf
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Delivering Differentiated Content in a World of Content Overwhelm, with Warren Daniels, CMO at Bynder: The growth in content required by the hungry beast of the digital shelf has been exponential, and is showing no signs of slowing. It is more vital than ever for content and commerce teams to collaborate at scale to make sure they are delivering relevant, differentiated content that performs. Warren Daniels, CMO at Bynder, joined the podcast to deliver insights on the ways in which leading brands are upping the game of their content machine to compete and win in this next decade of the digital shelf. by Unpacking the Digital Shelf
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Spicing up the Global Creative Process at McCormick, with Leah Carlson, VP Client Services at Velir: Digital transformation is in Leah Carlson’s blood. From the first outside employee at a family-run business, to leading technology and web projects at the National Cattlemen’s Beef Association, to 6.5 years building out global creative, content, and growth capabilities at McCormick, and now at digital marketing agency Velir, she has created a way of working across global teams to implement technologies and best practices that drive efficiency while still enabling local control. Leah generously joined the podcast to share the most impactful lessons from her journey. by Unpacking the Digital Shelf
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New Research: The Impact of PDP Quality on Retail Media ROAS, with Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research & Education, Stratably: Are you tired of wasted ad dollars and subpar consumer experiences? Of course you are! The DSI partnered with Stratably to interview digital leaders and found that 71% of digital leaders from 78 consumer brands say Product Detail Page (PDP) quality significantly influences their ROAS. What to do about it? This is an audio rebroadcast of a webinar focused on just that, lead by Lauren Livak Gilbert, with guest experts Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research & Education, Stratably. by Unpacking the Digital Shelf
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Sustainability is Shifting from Promise to Progress, with Keith Anderson, Founder & Principal Analyst at Decarbonize.co: As we shift from stopping climate change to Mitigation and adaptation, retailers and brands are increasingly making Net Zero commitments and digging into the practical ways they can have an impact. And, it turns out, that those who do are enjoying the side impacts of lower costs and higher search views and conversion. A win, win, win. Keith Anderson, Founder & Principal Analyst at Decarbonize.co, joined the podcast to shine a solar-powered light on the ways that brands are organized around turning their commitments into action and positive outcomes for all. by Unpacking the Digital Shelf
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A Model for Global Analytics Transformation and Harmonization, with Celia Van Wickel, Director Omnichannel Digital Commerce Analytics at Mars: For a company that has been around since 1911, Mars has a reputation as one of the most visionary companies in the industry, particularly when it comes to building global capabilities that scale and flex to serve the needs of the regional lines of business. It’s not any easy feat. Celia Van Wickel, Director Omnichannel Digital Commerce Analytics at Mars, drives building out their global digital commerce analytics strategy, and works closely with the business to design, test and scale capabilities that deliver efficiency, measure results, and identify opportunities for growth. She kindly agreed to join the podcast to share the art and science for enabling digital commerce analytics to every region around the world. by Unpacking the Digital Shelf
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Loyalty is Now Everyone’s Job, with Andrea Leigh, Founder & CEO, Allume Group: Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the podcast with the takeaways from Q1 based on their research. by Unpacking the Digital Shelf
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26 min listen
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38 min listen
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Redefining Threat Modeling - Security Team Goes on Vacation - Jeevan Singh - ASW Vault: Check out this interview from the ASW Vault, hand picked by main host Mike Shema! This segment was originally published on Dec 13, 2022. Threat modeling is an important part of a security program, but as companies grow you will choose which features... by Application Security Weekly (Video)
38 min listen
How to Use Content in an Affiliate Launch by The Proffitt Podcast
37 min listen
WEB3 BITES: Bringing Developers From Web2 to Ethereum | Dino @ Fluent by Milk Road Radio
5 min listen
How Do I Build An Email List Utilizing a Lead Magnet? by Small Business Tax Savings Podcast
27 min listen
Speculation Plus: The New Growth Strategy | #252 by Milk Road Radio
31 min listen
Short Form Content can be the Magnet for Business Growth by Ryan Pineda
11 min listen
This Is Fascinating - SCW #90: Tune in for this discussion on social engineering and its merits on being recognized as a legitimate component of cyber security. We'll also dive into the whole notion of motive and intent as it pertains to deliberately misrepresenting yourself, or... by Security Weekly Podcast Network (Audio)
82 min listen
SaaStr 635: CRO Confidential: How Customer-First Focus Drives Retention and Revenue With Brex GM of Startups Lucas Fox: While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. One company that has unlocked the secret to solid retention and... by The Official SaaStr Podcast: SaaS | Founders | Investors
39 min listen
Iron Dev competition at I/ITSEC 2020: This week the podcast highlights all of the teams who took part in the annual Iron Dev competition at I/ITSEC 2020. Iron Dev is a team competition similar to competitive cooking shows, where teams will be given a challenge and “secret... by Everything VR & AR
43 min listen
SaaStr 628: Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow: In many companies, the longtime dispute between sales and marketing prevents them from collaborating or agreeing on a goal. Divvy’s CRO, Sterling Snow, created a structure aligning these two teams with others to create a formidable revenue team.... by The Official SaaStr Podcast: SaaS | Founders | Investors
23 min listen
028: Building a Digital Marketing Strategy by Practice Disrupted by Practice of Architecture
60 min listen
Why Is Everyone Launching Points? | Zach Heerwagen @ Snag Solutions | #295 by Milk Road Radio
49 min listen
57. How to Effectively Manage Up by Bringing the Human back to Human Resources
19 min listen
Episode 43: No pranks, all podcast: Introducing the CX Partner Framework: In today’s episode, Scott Schell talks with Steve… by Cisco Podcast Network
19 min listen
4 Parts of the Ultimate SaaS Affiliate Program: ▸▸ Exclusive Resource: 3x your revenue without spending on ads or complicated funnels. Imagine getting the most elite kind of marketing for your business without spending a single dollar. In this video, I share 4 strategies to build the most... by Growth Stacking Show with Dan Martell
7 min listen
S3E2 - Driving diversity in infosec with Lisa Hall: PagerDuty Head of Information Security Lisa Hall joins us on CISO Insider for an in-depth discussion on what diversity in the infosec industry really looks like — not just hiring to meet DEI quotas, but fostering differences to build strengths... by CISO Insider
30 min listen
How Value Accrues Onchain? | #255 by Milk Road Radio
49 min listen
SBA 337: Easy Does It, 5 tips to Implementing a Talent Management Strategy in Your Business: In this episode, we discuss how to implement a talent management strategy within your business in 5 easy steps. Resources: ►https://Podcast.smartbuildingsacademy.com ►https://blog.smartbuildingsacademy.com... by The Smart Buildings Academy Podcast | Teaching You Building Automation, Systems Integration, and Information Technology
26 min listen
DevSecOps Essentials - Keith Hoodlet - ASW #224: How do you mature a team responsible for securing software? What are effective ways to prioritize investments? We'll discuss a set of posts on building talent, building capabilities, and what mature teams look like. Segment resources: - Visit ... by Application Security Weekly (Video)
41 min listen
DevSecOps Essentials - Keith Hoodlet - ASW #224: How do you mature a team responsible for securing software? What are effective ways to prioritize investments? We'll discuss a set of posts on building talent, building capabilities, and what mature teams look like. Segment resources: - Visit ... by Security Weekly Podcast Network (Video)
41 min listen
The Pillars of Peak Performance - Lara Menke: Unlocking Leadership Success Through Self-awareness and Feedback by Secret Leaders with Dan Murray-Serter
57 min listen
318 - How One Artist’s Strategic Personal Project Turned into a Book Deal and Dream Clients with Stacy Michelson: Listen to this episode if you feel like the answers are right in front of you but you just can’t seem to put your finger on them. Today on the show we have an artist whose journey truly exemplifies so many Creative Pep Talk strategies and principles. In this episode you will hear how Stacy Michelson learned to put her true self into her creative projects and how this unlocked so many creative career doors! by Creative Pep Talk
67 min listen

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The Marketplace Explosion

The Marketplace Explosion

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