30 min listen
The Future Product Placement -- Erin Schmidt // BENlabs
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
The Future Product Placement -- Erin Schmidt // BENlabs
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
14 minutes
Released:
Mar 15, 2023
Format:
Podcast episode
Description
Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. With platforms such as Amazon and Peacock offering in-show product purchases, the convenience of instant gratification has become the norm for consumers. For advertisers, this presents an opportunity to capitalize on a stronger attribution model and potentially revolutionize product placement. Today, Erin discusses the future of product placement. Show NotesConnect With: Erin Schmidt: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Mar 15, 2023
Format:
Podcast episode
Titles in the series (100)
Using Content & SEO to Drive Organic Traffic (Jordan Koene -- Searchmetrics) by MarTech Podcast ™ // Marketing + Technology = Business Growth