25 min listen
39. Why does the adtech market need to change?
FromFuture Proof
ratings:
Length:
22 minutes
Released:
Sep 23, 2019
Format:
Podcast episode
Description
Kirk McDonald, CMO of advertising and analytics company Xandr, talks to Jane Ostler in Cannes about his views on the digital landscape – how digital advertising is analogous to the food supply chain, why Xandr’s mission is to ‘make advertising matter’, and how a great user experience can go hand in hand with effectiveness for marketers and efficiency for publishers. Kirk believes we can use technology in smart ways to deliver highly personalised ads, but he argues that the whole industry should endeavour to make things simpler, reduce the jargon, and acknowledge that data isn’t everything. Read the latest relevance report from Xandr and Kantar.
Released:
Sep 23, 2019
Format:
Podcast episode
Titles in the series (100)
5. What skills do marketers really need?: Mark Visser talks about the marketing professional of the future, in this podcast from Kantar & Saïd Business School. by Future Proof